All in title, I believe. Don't think it's targeted. However, there are a bunch of exclusions, including drivers over the age of 25. (The excess on woolworths for under 25s is ridiculous anyway)
"Save up to 20% plus pocket 20,000 points* when you switch to a Woolworths Comprehensive Car Insurance policy online. Use promo code REW20K when you get a quote online."
• Savings of up to 20%* off
• Pocket 20,000 Everyday Rewards points*
• 10% off groceries once a month as a Woolworths Insurance customer°
• The option to save more with Drive Less Pay Less for eligible drivers
Be warned they are a pain in the ass to deal with reviews