Twice the brightness of other Hue Bulbs (1600lm vs 806). Harder to find model that isn't officially sold in Aus just yet. Great if you need to light up a large room with only one light fixture.
Please note it's only a 'Soft White' bulb locked @ 2700K, there is no colour or temperature shifting functions.
UK/Euro model so it supports 230VAC - American models are 120VAC only.
What's the RRP?
And can these be used for outdoor entertaining areas?