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Seems like they have finally dropped the "Store wide" from the sales titles. Without looking in any great detail, I would expect it will be similar to their previous "store wide" sales, though.
Canon R6 in title as an example. A bit better than a recent deal or from Ted's Cameras.
Be sure to compare with the eBay store and 20% off Black Friday deal plus (for the next hour or so) the 10% bonus cashback with Shopback. (Credit to user Skido2 for pointing this out)
*Terms and conditions apply. Black Friday Sale runs to 29/11/2020 23:59 AEDT. Some exclusions apply. No responsibility will be taken for products being unavailable due to being sold out or other causes. Rain-checks or roll-backs will not be honoured. 24 months interest-free is made available by Zip to approved customers and for a limited time only, learn more. ^The digiDirect 2020 Best Price guarantee. If we advertise a lower price for an item you have purchased during our Black Friday /Cyber Monday sales in any future sales or promotions up to 31/12/2020 we will refund the difference upon your request. Proof of purchase is essential.
20% off on their ebay store with PLUSBF20 and additional 10% cashback from Shopback (6-10pm AEDT)