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It is $54(https://www.ozbargain.com.au/node/582970),and Amazon/BigW now have $39 standard edition(https://www.ozbargain.com.au/node/583292). Looks Microsoft dropped Champions Edition price as well.
Again, don't forget cashrewards/shopback
Update: I just notice 'Just for you' under the price tag so it is targeted.
Not sure if it is because of my recent purchase of xbox series s console in microsoft shop
comes up as 54 to me. how are you getting it for 41?