It is the lowest price yet, according to camelx3. RRP is $2795.
Dremel is part of Bosch, so it should have better official hardware/software support compared to other more budget options. This model has pretty good reviews on Amazon US (4.4 / 5 with 300+ reviews).
It is under "Toys & Games", so not qualified for cashback as far as I know.
It looks like a nice machine. The build volume is quite small. It may be a decent price for this particular machine but personally, I think 2 grand can buy you a much more capable machine from some very reputable manufacturers.