Before you complain that you need to sign in to see the prices, that is how the website works. Don't like it, don't check it.
ETERNA is a Swiss watch brand and its around $2250 USD on their website: https://www.eterna.com/heritage.
Dont know much about this brand except they went bankrupt a couple of times lol.
I wonder why…
Marketing 101 says you don’t discount your stuff by this much if you’re running a premium brand. And if you can afford to discount by this much, then maybe it’s not really a premium product.