Features
Latest generation Low-profile Cherry MX keys
Key durability of 50 million keystrokes with no loss of quality
Fully programmable keys for macros and key assignments
On-board memory for on-device storage of settings
Dedicated audio control with sound roller for fast & accurate adjustability
AlienFX 16.8 million color per-key RGB lighting
Floating keys architecture
Anti-ghosting/N-Key rollover
A redesigned 3 section layout
USB passthrough and dedicated media keys
I did price match at JB melbourne Central today.
Gave this as a gift when they last ran the 50% off special a couple weeks before Christmas, great if you want a low profile, quiet mechanical keyboard. RRP is ridiculous but is one of the best available on market at this price.