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High Quality Beef - Syd Metro Melb Metro, Brisbane, Gold Coast and More QLD $200 ~ 11kgs

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High Quality Beef - Syd Metro Melb Metro, Brisbane, Gold Coast and More QLD $200 ~ 11kgs
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antonthenet on 05/08/2011 - 12:39 superbutcher.com.au (777 clicks)
Last edited 05/08/2011 - 13:22 by 1 other user

So my mate was watching Today Tonight and saw this deal, then told me about it. I'd like to know what the OzBargain community thinks of this.

The high Australian dollar, struggling overseas economies, and live export controversies, are hurting the meat industry.

Now a 'red meat rebel' is buying up as much as he can, with the aim of passing the savings on to the consumer

A meat convoy is on its way, stacked with export quality meat.

It's possibly the most ambitious plan to feed Australia anyone has ever come up with.

The Japanese have tightened their belts since the earthquake, and the Koreans stockpiled Australian beef during a foot and mouth outbreak, and they're still eating that.

This means demand for Australia's premium Wagyu and grain fed meat has plummeted, with prices and availability on Australian market unprecedented. A strong Aussie dollar is also causing problems.

Mark Bennison is a meat exporter, and says these have been some of the most trying times Australian producers of high end export beef have ever seen. “We have seen a shift, or a downgrade if you like, in eating patterns in our major markets - Japan, Korea, and the USA. We are seeing this enormous shift from high end, high value, high quality meat, into cheaper type meats.”

And even with all this cheap beef on the market, the supermarkets and butchers aren't taking advantage of it. “This is not the sort of meat that supermarkets can handle. This is export grade, big muscle size meat. It is too big for their trays, and it’s too big for their portions.” Bennison explained.

Enter Super Butcher, Andrew McDonald. Based out of Brisbane, he's planning a cross-border mission, sending a convoy of trucks south to Sydney and Melbourne. “I'm not talking about whole cows or anything like that, I'm talking about the sweetest cuts of meat money can buy - scotch fillet, porterhouse, eye fillet and rump - it doesn't get any better than what’s in this container.”

In total, fourteen shipping containers of meat will be sold this weekend. “

“This is the cheapest, best quality meat you're going get, and it's probably maybe the first and last time you might see it,” McDonald said.
Super Butcher offers
Rump & Loin Box

Aged 'Special Batch' Scotch Fillet - $36.99 (average 4.7kg)
'Special Batch' Rump - $14.99 (average 7kg)
Aged Grass fed Eye Fillet - $34.99 (average 2kg)

Total = 13.7kg average weight

This weekend just under $200
Loin Box

Japanese 'Silver Score' Porterhouse - $24.99 (average 5.4kg)
Aged Marbled Scotch Fillet - $38.99 (average 4.0kg)
Aged Grass Fed Eye Fillet - $34.99 (average 2kg)

Total = 11.4kg average weight

This weekend just under $200
Contact details

The Super Butcher container sale will be held in the following locations:

Sydney

Rosehill Gardens Racecourse
Gate 1

Grand Avenue

Melbourne

Caulfield Racetrack
Gate 21
Guineas Car Park

Normanby Street

Brisbane

All Super Butcher stores.

Yatala Factory Outlet
Exit 41

24 Octal St, Yatala
Eagle Farm Factory Outlet

6 Eagleview Place, Eagle Farm
Super Butcher - www.superbutcher.com.au

Mod: Description sourced from Today Tonight
Mod: Edited URL

Groceries Barbeque Beef Butcher Meat Red Meat Steak

Related Stores

Super Butcher
Super Butcher

closed Comments

  • BuyoTheCat on 05/08/2011 - 12:44
    +2

    I. LOVE. TO. EAT. COW.

    However I have NO space in my fridge for that much beef. Might have to look at sharing it.

  • h4lcyon on 05/08/2011 - 12:46

    Why is we have names for most animal meat except chicken, turkey and kangaroo?! - I guess a pig butterfly steak doesn't sound that nice.

    • BuyoTheCat on 05/08/2011 - 12:54

      you means the different cuts or the grade?

      • h4lcyon on 05/08/2011 - 14:14

        Sheep = Lamb | Cow = Beef | Pork = Pig

        • braddsey on 05/08/2011 - 16:37
          +2

          Actually Sheep = Mutton. Lamb = Lamb (baby sheep).

      • Chivalry on 05/08/2011 - 14:15

        i think he means Pork, Beef etc.

        • robotdad on 05/08/2011 - 14:34

          It is a French—>England thing dating back around 400 years.

    • UFO on 06/08/2011 - 12:22

      because kentucky fried cluck cluck just doesnt sound right.

  • quickling on 05/08/2011 - 12:53
    +1

    tl;dr

    Seriously though, if you wanted opinions perhaps it is better suited to the forums.

    I do not think this is a good bargain, first it is >10 kgs of meat. The per kg price for the meat is only comparable to places like glenmore meats wholesale outlet.

    Also the words, "silver", "special", what do any of these mean?

    This is only a good deal if the meat is really really high quality. But, what proof do you have of this, do you really want to buy 10 kgs to find out?

    • lukelegend on 05/08/2011 - 12:58

      I just did, going halves with mum :) will see how it is…

    • BuyoTheCat on 05/08/2011 - 12:58
      +1

      From what I understand, you can go there and see it. If the quality is good, it will look good. At the end of the day, you will still have the same issue if you buy top grade beef from a butcher. "How do you know it is top grade other than from price"

      I think think another problem I have is it is, they are big chunk of meat that I will have to prepare myself.

  • Bigsta on 05/08/2011 - 13:08
    +1

    I know the export meat is normally nicer so cant really comment but as for me i normally go to a butcher in Mascot and get a side of grain fed rump for $9kg usually 4-5KGS and he does not charge for cutting

    I would be keen to try this they should make a box half that size maybe

  • Brooklyn99 on 05/08/2011 - 13:13

    Can I please ask where is the information for the location of sale?

    Which day of the weekend is the sale on?

    What time is the sale starting and what time is it ending?

  • dbrent12 on 05/08/2011 - 13:14

    story on 60 Mins on weekend, "export" beef was specifically bred for indonesian market, not explained how that differs from our market ie. is it less/more fat etc.
    Is this whats going on here? If so whats the difference really?

    • ozdavo on 05/08/2011 - 13:31

      Be aware that Super Butcher seels beef processed in Australia that is often destined for top shelf destination in Japan & US. This has nothing to do with the live export trade and the Indonesia ban.

    • zephram on 05/08/2011 - 13:52
      +2

      There are four main things that impact on the quality of your beef:
      1) Age - Older cows or ones who have had a hard life are tougher, stringier and not as flavorsome.
      2) Feed type
      Grass Fed, Grain Fed, Grain Finished? Grain Fed usually produces higher fat content, and therefore higher marbling.
      3) Stress
      Stress during the transport or slaughter process raises the pH of the meat, which makes it dry and tasteless when cooked
      4) Use of Hormones/Growth Promoters
      They suck. They increase the amount of meat but dramatically reduce marbling and flavour.

      It should be noted in all this that most of the meat for export is grass fed Far NQ/NT breeds that aren't that crash hot anyway. So "Export grade" is a totally meaningless phrase that has, if anything, negative connotations.

      So, is this guy's meat any good? Don't know - Why doesn't he tell us the grading scores?

  • ozdavo on 05/08/2011 - 13:28
    +13

    I'm a regular customer on the Gold Coast and I can highly recommend the meat for both its quality & value!

    I found the below run through of beef grades quite enlightening (this was provided by the super butcher through the email undates):
    "1: Manufacturing Grade - The Worst Grade and the unfortunate thing for Queenslander's is that the majority of this grade of Beef from all over Australia ends up being sold here in Queensland. This Grade of Beef is from the "Grandmothers" of the cattle herd. They have had 6-10 offspring and they are at the end of the life cycle. Plus, they are also undernourished, either because they have put all of the "goodness" into their calves or they are in a drought affected area. Of course no-one sells it to you under the Manufacturing Grade name because they know if they did you would not buy it. So it is generally sold one of two ways:
    a) It is either pumped with about 20%-25% of a water, salt and marinade solution and sold as "Moist and Tender" or "Guaranteed Tender" Rumps (and it shrinks by 25% when you cook it)
    OR
    b) The Manufacturing Grade label is removed and it is sold as Budget Grade.

    Where is it found at? - Low grade bulk butchers and non conforming private label Supermarkets.
    Price - Rib Fillet and Porterhouse are about $6.99/kg-$9.99/kg and Rumps are sold at about $4.99/kg-$5.99/kg.
    What is it good for? - Mince and pet food.
    The chance that this Beef (un-pumped) is going to be tender is about 1%.

    2: Budget Grade - Slightly better than Manufacturing but only slightly. Still from the Grandmother Herd however they are not the skinny/poor Grandmothers they are fat Grandmothers. This Grade is sold by Coles and IGA Supermarket chains as their "base grade". The chance of this Beef being tender is not very high. It is probably the Main Grade of Beef sold in Australia (it certainly is in Queensland).

    3: Ox/Bullock - Was a very popular grade during the 1970's and 1980's. This is the Beef from Steers that are 4-6 years old. However, due to farmers and farming practices becoming much more efficient, it is hardly found any more as the steers are fattened much faster and sold by the time they are three years old.

    4:"Prime" Grade - From three year old female and male cattle. This is the base grade for Woolworths Supermarket Chain.

    5: Yearling Beef - This is what I regard as the base grade for Yearling Cattle. It is a very "hit and miss" grade as it is a grade that is defined only by the age of the cattle and not by the quality. Thus, you can buy some very good Yearling Beef from British Bred cattle on lush grass or you can buy a terrible drought affected young Bull from Western Queensland and it is all sold as Yearling Beef (as you can see in the picture). It is the most popular grade in Butcher shops. I also include LOW Grade MSA Beef in this category.

    6: 70 Day Grainfed Beef - This is from Beef that has been predominately developed for the Australian Market. It is from Yearling Grassfed cattle (about 12 months old and 300kg) then fed on grain for about 70 days to make sure they are finished. Both Coles and Woolworths use this grade as their main premium grade.

    90% of all the Beef Super Butcher sells is from the next four grades.

    7: 100 Day Grainfed Beef - This Grade was developed for the Japanese Export market and during the 1990's this meat was hardly found at all in Australia. At about 18 months old the Grassfed cattle reach about 400kg-500kg and they are then fed Grain for about 3-4 months. This increases their weight to about 600kg and brings consistency in the meat so it tastes similar. I have a few favourite brands that I buy from this grade as I prefer the British Bred cattle rather than the Brahman cattle.

    8: High Grade "MSA"- MSA is a grading system that the Meat industry has developed to guarantee eating quality. Having spent close to $200 Million and with over 600,000 taste tests in the last 12 years, the cattle are graded at the Abattoir on approximately 12 different characteristics (Age, Breed, Meat Colour, Fat Colour, Acidity etc/etc). Although the Industry does not differentiate between High Grade and Low Grade MSA, my customers have told me in the past when MSA Beef was not tender. I a m now aware of these Brands and I do not buy them anymore. For the record the meat can either be Grainfed or Grassfed and we label it as such.Our Tassie MSA and Normal MSA fall into this category.

    9: 150-200 Day Grainfed - When we can get it, we sell it as "Chairman's Choice" (the Rumps that were on special at the weekend). We have just aligned ourselves with the main producer of this Beef and we are looking forward to seeing a lot more of it this coming year. Fed exclusively for the High End Asian market, we hope to receive a continual supply of Rumps, Rib Eye and Porterhouse.

    10: Wagyu Beef - Originally from Japan and now bred and raised in Australia, this Beef operates under its own grading system as the Marbling inside the Beef determines the grade. Marble Scores range from MBS 3 through to MBS 12. MBS 3 is the lower grade Wagyu (however it should be noted that practically no other breed can achieve MBS 3 so even low grade Wagyu is very good). In Australia MBS 9 is about as good as you will find."

  • turbodude on 05/08/2011 - 13:29

    $14.99 for 7kgs of rump seems a bit steep (considering you are buying so much). In perth you can but a whole rump for $7-8 per kg ($8 normal, $7 on special). EDIT: didn't see the post above so it looks like quality has a big part to play.

    • NoApostrophePlurals on 07/08/2011 - 01:15
      +1

      EDIT: I think a lot of people are misinterpreting the pricing. It is kind of misleading.

  • SYNTAX on 05/08/2011 - 13:31
    +2

    It's PEOPLE!!
    "You don't understand… I've seen it. I've seen it happening. The ocean is dying, the plankton is dying… It's people! Soylent Green is made out of people. They're making our food out of people. Soon, they'll be breeding us like cattle—for food! You gotta tell 'em! Listen to me, Hatcher! You gotta tell 'em—SOYLENT GREEN IS PEOPLE! We gotta stop them! Somehow! Listen! Listen to me… PLEASE!!!"
    Just wondering what is 'Special'?

  • cameldownunder on 05/08/2011 - 13:34
    +2

    Aged Marbled Scotch Fillet - $38.99 (average 4.0kg)

    Aged Grass Fed Eye Fillet - $34.99 (average 2kg)

    Is this really cheap? 50$ a Kg is not cheap to me. Cheap, once a lifetime, first and last time offer would be say 20$

    For 18$ the Kg I can get T-bone which has the 2 premium meats, in the shops …

    • Doey21 on 05/08/2011 - 14:51
      +1

      Well considering that cheap butchers sell Eye fillet for about $25 a kilo, This price is okay considering that its grass fed. I'm assuming the quality has to do with the extra price you pay…only thing is what are you gonna do with so much beef. However I don't think its worthwhile to buy so much expensive beef if you're only going to store it in the freeze :S

      PS: Tbone can cost as little as $9 a kilo…its because its a cheaper cut and the meat might not be good

      • SkyFireVII on 06/08/2011 - 00:11

        Its grass fed…NOT Grain fed which is the good one…

        lol..i'm pretty sure all cows are "grass fed"…cause feeding them anything else such as oats, grains, hay etc can only cost more and hopefully make a better cow…

        so when they say grass fed am i correct in assuming its the lowest feed for a cow?
        but yeah overall i don't like this deal as 12kgs of meat ain't fitting in the fridge…

  • Domingo on 05/08/2011 - 13:38
    +1

    Aged 'Special Batch' Scotch Fillet - $36.99 (average 4.7kg)

    What is the $36.99 referring to? The prices in that box add up to significantly less than just under $200.

  • Somnus on 05/08/2011 - 13:44
    +1

    On Masterchef did they not mention once that a Wagyu score of 5 or less negates the "goodness" of wagyu, and you're better off either spending more and getting a higher score wagyu, or buying another grade that isn't jacked up in price by the Wagyu label?

    • Doey21 on 05/08/2011 - 14:54

      correct! You're paying for the marbling.. (i.e. the wagyu score tells how much fat is running through the meat) Which is why I cringe everytime I see a subway wagyu beef sub. Theyre getting the crappy meat, putting it through a mincer and repackaging it. If you got a $3/kilo piece of chuck, got fat and minced it, then loaded it up with a whole bunch of preservatives, it would pretty much taste the same.

  • jdr on 05/08/2011 - 14:05
    +1

    For Northern NSW or South East Queensland, we get our beef from this guy http://paddocktoplates.com.au/index.html

    The quality is excellent. You can read about it at the website. The price is now $10.50 per kg delivered to your door. The service is also excellent. Highly recommended.

  • Doey21 on 05/08/2011 - 15:00

    Am I the only one who find its hilarious that hes referred to as a "red meat rebel"? They might as well have called him a "rogue butcher" :)

    PS: Does anyone know where I can find a butcher that sells good quality beef for a good price? (i.e. I want to buy 1kg at a time for a dinner, not $300 worth of food). In the western suburbs, you can get rib eye for about 25bucks a kilo, but I think its a pretty low grade beef -since its bought at an asian store which doesnt market the type of cow its come from- The cut is actually tender, but the beef doesn't have an intense a flavour as I would like! If anyone knows any good places please help me out :) (i.e. angus type beef without paying over 50 per kilo)

    • quickling on 05/08/2011 - 15:05

      harris farm carries a nice range.

      I like glenmore meats in glebe.

  • markis10 on 05/08/2011 - 16:49

    Not sure how Beef at $20 a kilo minimum is a bargain, I normally get MSA certified RUMP for $15 kg or less, and its tender. superbutchers snags are great but I am often underwhelmed by the offering comapred to other butchers, compared to supermarkets they ar ea no brainer!

  • [Deactivated] on 05/08/2011 - 17:28
    -1

    Sorry, but I neg'd this for being
    a) an Ad,
    b) not a bargain (unless you buy from the supermarkets)

    Vic Markets in Melbourne is much much cheaper then above.
    Porterhouse steak $12/kg
    Aged Angus Porterhouse $16/kg
    Scotch Fillet $12/kg
    Rump $9/kg
    Rib-Eye roast $13/kg
    Diet mince $5/kg
    Diced beef $8/kg
    Diced Lamb $10/kg
    Pork Loin Roast $11/kg
    Leg of Lamb $11/kg

    then there's the fish…..

    and if you go after 1pm, it gets cheaper.

    and there's a choice of 20 butchers to you can actually shop around.

    • Tal_Shiar on 05/08/2011 - 17:37
      +1

      smh at that post

  • MegR on 06/08/2011 - 16:13

    Went halves with my daughter to buy a pack. Our knives aren't wonderful, so priced up getting a knife like they show in the videos, ouch $67 to $100. Asked my local butcher to slice the rump for me. He exhibited surprise at the sheer quality of the meat. When its open and cut, I can see the sheer quality myself. Its so soft!. If you had seen the reaction of a commerical retail tradesman when he was cutting it you wouldn't doubt the quality. This butcher sells quite nice quality, but this stuff is a whole other level and you could see it in his face and reactions. I will definitely buy again if they come back to Sydney.

  • lukelegend on 06/08/2011 - 17:50
    +1

    It was supposed to be delivered today and mine never showed up!! Neg for that!

  • Ceceilia on 06/08/2011 - 18:14

    if u brought it after 5pm online on fri, it would of cut of for delivery for sat. i was told that it would be deliver on sun or mon.
    'silver' should be a grade 6-7 wagu

    • lukelegend on 06/08/2011 - 18:46
      +1

      i purchased is at 12:55 PM that the order confirmation email.

      waiting all day for the delivery, so not happy

  • bargainhunter1 on 06/08/2011 - 23:04

    Yeah I ordered Friday morning and haven't had a delivery, more concerning though is why do they insist on taking email addresses and phone numbers and then don't use them? If they're going to waste my precious Saturdays let me know I don't have to wait around! Obviously they aren't using my details so why take them, who are they selling them to?

  • NoApostrophePlurals on 07/08/2011 - 01:43
    +1

    I think some people are being confused by the prices in the original post. Let's take an example and break it down as per website prices.

    Marbled Loin Pack Contains:
    1 x Japanese Silver Score Porterhouse (approximately 5.3kg @ $24.99kg = $132.44)
    1 x Aged "Special Batch" Scotch Fillet (approximately 4kg @ $36.99kg = $147.96)
    1 x Aged Grassfed Eye Fillet (approximately 2kg @ $34.99kg = $69.98)
    Total Super Butcher Retail Price $350.38

    So paying $200 for $350 retail, that's an approximate 43% discount. This means:
    Japanese Silver Score Porterhouse $14.24
    Aged "Special Batch" Scotch Fillet $21.08
    Aged Grassfed Eye Fillet $19.94

    I hope this helps make it easier to understand for people. If this meat is as high quality as stated by the provider, then these indeed are some really good prices. Paying $21 for regular scotch fillet is only this cheap on special. Regularly $35 per kg even from Coles and Woolies without being that great quality.

  • Ceceilia on 07/08/2011 - 02:42

    from their facebook-
    Update on Melbourne deliveries: Due to the container sale at Caulfield Racecourse being stopped by authorities, it has put extra strain on the delivery team in Melbourne. I believe 1/3 of the Melbourne deliveries have been completed today and that the remainder will be done on Monday and Tuesday. We have asked that the drivers call ours customers before delivery and work out times. I'm hoping to have more information for Melbourne first thing in the morning. -Jazz.

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