Popped in to Costco Sydney today and grabbed one. It's good enough for me as I don't need 3D. Will buy a WDTV HD player for it;-)
It was a good deal. I've checked price before buying it.
$999 on DickSmith online
http://dicksmith.com.au/product/GE6617/sony-bravia-40-quot-f…
$1241 @ JB Hi-Fi
http://www.jbhifionline.com.au/plasma-lcd-tvs/led-lcd-tv/son…
$1249 @ Binglee (bloody hell… of course before negotiating…)
http://www.binglee.com.au/sony-kdl40ex520-40-ex520-series-br…
Be quick, offer (110 off the marked price 959.99) ends tomorrow (31 July).
Shit I didnt get an email about coupons being out, wonder if they are just for Sydney.
Not how it normally works.