Saw this on Price Hipster and thought this was a great deal. Pickup only as there was none in my area. So posting on Ozbargains, hopefully there is some in your area. The Echo Plus itself is being sold on eBay for $70+ dollars and the Philips Hue Bulb is on Dick Smith/Kogan for $28.
Limit of 3 per customer.
Mod. Stores spotted with stock: Mildura VIC, Bundaberg QLD, Geraldton WA
E27 Version - Thanks RogueWolf
Stock spotted at: Tamworth NSW, Mildura VIC, Bundaberg QLD
Eco plus 1st gen was around $30 on Amazon so total price is ok but not extra ordinary and only if you can find stock on clearance item.