Amazon AU - 8% Cashback On Sport, Toys, Baby Products, Home Improvements, Home + Other New Rates @ ShopBack

360

Go to Deal

Taegukgi on 03/05/2019 - 00:07 shopback.com.au (1162 clicks)
Last edited 03/05/2019 - 00:19 by 1 other user

Shopback have revised their tiered cashback rates.

Item	Cashback rate
Others ( Except items in Exclusions )	6%
Kindle e-Reader, Echo & Alexa, Fire TV Devices	8%
Apparel & Shoes	12%
Automotive	4.5%
Books	7%
Consumer Electronics & Accessories	4.5%
Ebooks	4.5%
Gift Cards	1.5%
Grocery	7%
Health & Personal Care	7%
Home Improvement, Tools	8%
Home, Kitchen and Kitchen Appliance	8%
Industrial Products	7%
Jewelry & Watches	12%
Lawn and Garden	7%
Luggage and Bags	8%
Mobile Phones	4.5%
Music, Movies, Video Games and Software	4.5%
Musical Instruments	7%
Office & Stationery	7%
Other (except items in exclusions)	4.5%
Pets	7%
Sports, Fitness & Outdoors	8%
Televisions	4.5%
Toys & Baby Products	8%

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• 

  justtoreply on 03/05/2019 - 00:29

  +4

  The only useful categories to me got dropped to 4.5%. Oh well, I'd rather support CR anyway

  • 

    WilkyBoy on 03/05/2019 - 00:53

    +3

    You talking about electronic because CR rate is 3.5% :(

    • 

      CacheHunter on 03/05/2019 - 06:25

      Most of the time I'll just choose whoever has the best rates. However, isn't CR an Australian business, whereas SB is a foreign multinational?

      • 

        Daabido on 03/05/2019 - 07:24

        +3

        Don't feel too badly for CR. They have raised over $5 million in seed funding from overseas investors;
        https://internetretailing.com.au/shopback-launches-australia…

        As the head of CR said, “From our point of view, a new arrival will help grow the category and educate the market, which can only be a good thing for us and for Australian consumers. We’re playing in a large space here and there’s room for plenty of growth into it which is what we’re planning to do, so to us it’s a case of ‘bring it on’."

    • 

      justtoreply on 03/05/2019 - 14:43

      Darn. Yes.

  • 

    prxy on 03/05/2019 - 09:07

    +3

    I won't downvote the deal but it's a step backward for me.

    The only categories I ever buy from Amazon are: Consumer Electronics & Accessories, Mobile Phones and especially heaps of Video Games.

    Same as you all categories reduced to 4.5%

    I had a feeling when they started talking about Tiered Cashbacks it would be a way to promote less popular categories at the expense of others.

    This will lead me to shop less at Amazon and use cashback less particularly when it comes to video games. The only reason I shop at Amazon when they price match video games from other stores is the cashback.

    Especially since I can get at least an immediate %5 discount on gift cards from Suncorp at any time for most retailers like JBHiFi, Big W etc. and don't have to wait months or worry if transaction will track.

    • 

      asubtleviolence on 03/05/2019 - 11:49

      I don't feel like it's a way of promoting less popular categories (or at least not just that reason alone), I think more likely it's creating tiers that reflect the differing profit margins among categories.

      There are very small margins in things like video games and electronics, particularly when Amazon is price matching other people's deals. On the flip side, clothing has a big profit margin, so they can offer 12% permanent cashback without blinking an eye.

      • 

        prxy on 03/05/2019 - 12:31

        Don't know but you would think that digital goods like video games would have a high profit margin as production is basically just a dvd or cartridge and plastic cover. So essentially anything above that is profit as once the game is made there are no longer further production costs (Other than bug fixes etc.). Unlike standard goods like a car, a fridge etc.

        Re electronics I know phones especially premium brands like Apple have a high profit margin but it's harder to ascertain in this area as they would need to recoup R and D costs, maintain spare parts, warranty claims etc.

        • 

          asubtleviolence on 03/05/2019 - 12:43

          @prxy: Doesn't really work like that.

          The game is delivered to users as a disc in a case, but it cost tens, if not hundreds, of millions to make the game. The expense of the product is in the production of the game, and sales are there to recoup that cost and try to make a profit.

          But more to the point, Amazon is just the retailer. They will need to buy the games from a distributor, who is sourcing from the publisher of the game. Everyone in the chain sets their prices, and the publishers set the prices of games to maximise profits (by charging a premium price when the game is new and demand is high, then gradually dropping the price to remain appealing when demand is lower and competition is increasing).

          • 

            prxy on 03/05/2019 - 13:01

            @asubtleviolence: Don't think I buy the line re costing hundreds of millions to develop a game as production is essentially just game coder's, digital artists salaries and the IT infrastructure for them to work on etc.

            Not that I have looked into video game production costs.

            But essentially the point i'm making re video games and all digital goods is that once the game/music/movie is made there is very little cost comparatively speaking in production of and cost of the media, distribution, loss due to warranty etc

            If you compare that to a traditional good like a fridge once you've done your initial R and D and design work there are still major costs re materials, labor, plant, equipment, distribution, inventory and parts maintenance(Service/Warranty)etc.

            I don't know what the publishers of the digital goods charge these retailers but it still doesn't mean there isn't a high profit margin.

            • 

              asubtleviolence on 03/05/2019 - 13:36

              @prxy: You should look into it then, because they are that expensive.

              'Just coders and digital artists' is an understatement - most modern AAA games will have teams of programmers, concept artists, graphic designers, 3D modellers and animators, level designers, motion capture actors and techs, voice actors, script writers, composers and performers for original soundtracks, foley artists to create and source sound effects, quality assurance testers, as well as all of the staff required to supervise and direct production at a high level, and the cost of licensing an engine (or creating one yourself), plus other roles I'm forgetting or not aware of. On top of that, you'll also have global advertising and promotion expenses to spread the word about the game, which can often run just as high as the cost of development itself.

              • 

                prxy on 07/05/2019 - 10:30

                @asubtleviolence: You still are not really getting my point.

                I know there are substantial costs in game/software development I don't believe they are in the hundreds of millions and different games would have different development costs anyway.

                I'll be happy to be proven wrong if you can show me some examples.

                Do you think that there are no upfront development costs when producing a traditional non digital good?

                I've just listed them above.

                All companies have to recoup the design, research, development, marketing legal etc costs before the first item rolls off the production line.

                HOWEVER

                Digital goods once made for the most part like music/movies have no further costs other than marketing/distribution etc.

                Games may need further development to fix bugs etc.

                BUT

                Unlike traditional goods digital products once made are simply copied to an inexpensive physical media for distribution or even full digital platforms like steam/psn etc

                You cannot compare the two and therefore a digital good will always have a high profit margin. Once sales have covered the initial outlay/investment everything else is almost pure profit.

                This can not be said for traditional goods.

                So getting back to your point. I'm not arguing that games are expensive to produce but like all digital products have a comparatively high profit margin.

                • 

                  asubtleviolence on 07/05/2019 - 13:01

                  @prxy: This list is interesting reading, though the development and marketing costs of games aren't always known publicly:
                  https://en.wikipedia.org/wiki/List_of_most_expensive_video_g…

                  But as far as your second point, assuming you sell the right number of units to pay off all your initial development costs, then yes, game sales from that point on are nearly pure profit. However, this is profit for the publisher/developer of the game (and to a lesser extent, the distributor), not the retailer. Amazon is just the retailer, who will need to buy the game from a distributor who is getting the game from a publisher. The difference between the cost price and the retail price is the margin where the retailer makes its profit, and usually this isn't a lot, by the time everyone else in the chain takes their cut.

                  RRP on new release games in Australia is $99.95, though most stores obviously sell for less than that to be competitive and to get people into their stores or onto their websites in the hope that they'll buy other items. I've heard that the cost price (to the retailer) of new release games is often in the $70-75 range, and that selling for $69 is technically a small loss on their part, but I don't have anything to substantiate that claim (you'd have to ask someone who works at one of those stores).

                  Seeing as Amazon peg their prices to the best available price elsewhere, and they have to buy games from the distributor/publisher chain like everyone else, they probably aren't making much money.

• 

  FlipCrank on 03/05/2019 - 01:14

  +1

  Why? Are there now ethics at play for these transactions?

• 

  profar on 03/05/2019 - 09:38

  +1

  Was excited about gift cards 1.5% but not eligible : Purchases paid for with gift cards/Amazon credit & Promo codes or Voucher codes not approved by ShopBack

  No cigar :)

  • 

    justtoreply on 03/05/2019 - 14:42

    Yes. Using a gift card excludes cashback when later using it to buy a product. So you can't stack the discounts.

• 

  Gil Gunderson on 03/05/2019 - 10:06

  Would a vacuum fall under the home category or electronics ?

  • 

    Make it so on 03/05/2019 - 10:29

    Technically, if it's a dumb vacuum with just a motor, it's only "electric". If it's smart, like a robotic one with sensors, it's electronic.
    Someone correct me if I'm wrong.

• 

  asubtleviolence on 03/05/2019 - 10:44

  +3

  Damn, video games down to 4.5%. I had a feeling this was coming when all the tiered cashback stuff started getting rolled out.

  Will there still be sporadic double cashback days in future?

• 

  ramboando on 03/12/2019 - 12:18

  Toys is at 7% now, according to their site (same as Cashrewards).