Myer - Pricing / price matching

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MYER

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  kacak on 11/03/2019 - 23:23

  +5

  Short answer from my experience - they don’t care

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  bobbified on 12/03/2019 - 00:01

  +3

  How are prices set at Myer? Would you not check what your competitors are selling products for?!

  As a business, they have the right to set the prices however they want.

  If you ask to price match and they say no, then you have the right to buy it from wherever is cheaper.

  • 

    sahh on 12/03/2019 - 21:39

    I know, just a little sad. Had fond memories of shopping at MYER in its hey day

    • 

      bobbified on 13/03/2019 - 09:37

      Loyalty went out the door yonks ago. Now it's all about the money! haha

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  Seraphin7 on 12/03/2019 - 09:23

  +3

  "Below cost price".

  This is one of the many pieces of misdirection used by retailers towards consumers.

  Consumers think that the "cost price" is what the business paid for the article.

  Retailers (at least in the context of what information is made available to sales staff) bake other costs into the "cost price" including staff costs, premises, overheads, etc. (maybe even a small profit margin) according to some formula. What it really means in practice is "don't sell below this price".

  Therefore the "cost price" at one store can vary from that at another even if they both bought the item from the manufacturer/wholesaler at the same price.

  That's not to form an opinion on the above, but to shed some light on what is going on here and when consumers are told they are getting something "at cost price".

  • 

    [Deactivated] on 12/03/2019 - 09:58

    +1

    Well-put Seraphin7

    Myer states within their Competitive Pricing Policy that they will not match the competitor's price if it is below their cost price.

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  monkeybusiness on 12/03/2019 - 10:02

  This is the Myer model. The department store wants to rely on clueless people that are too lazy to compare prices. This has worked in the 1980s when the internet hasn't taken off and comparing prices was a tad more difficult and involved running through multiple shops in the same shopping district to compare prices.

  But in this day and age, this dinosaur has failed to adapt to today's technologies and clearly can't compete by being:
  - More expensive than competitors
  - Customer Service is almost non existent with clueless staff
  - Customer brand loyalty has eroded

  Another nail to the coffin.

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  Somnus on 13/03/2019 - 09:41

  I purchased a 17" Wusthof santoku knife at Myer recently (usually I don't shop at Myer but had a gift card from work) after price matching from Peters of Kensington.

  Myer price: $289
  PoK price: $185

  After checking the system, the assistant came back and said they could price match. This means, based on their own T's & C's, they are still making a profit @ $185. Just proves the mark-up when sold at full price is obscene and they should be avoided in almost all scenarios outside of sales/price matches