I recently sold my AppleTV and logged in to Google Play to check out movies there. I was shown a big bright red banner with the option to rent any movie at $1.99 (incl HD which can cost as much as $7.99 normally). Could be targeted (I rented one or two movies 5+ years ago on Google Play with mobile phone credit).
For those who don’t know this, you can watch your Google Play movies incl rentals on any smart TV with the YouTube app (in addition to Android smart TVs or Chromecasts of course).
Looks targeted