Received the following via email. Most definitely a targeted offer but since the code looks generic thought I'd share.
To qualify for this offer you must activate this offer, spend the qualifying amount, choose Standard Delivery, enter the promo code 'FBFREEDEL' at the checkout and insert your flybuys card number online at the time of purchase.
1,000 BONUS POINTS will be applied on your biggest purchase over $50 during the dates specified and is limited to one transaction per flybuys account.
Points will be credited within 4 weeks after expiry of offer.
Awesome! Thanks OP