Received this in email just now. Possibly Targeted:
"your local BWS Rockdale now delivers. And to launch the new service in your area, you'll get FREE delivery on your first online delivery of $20^ or more plus 5x points.
Simply order online for express delivery and choose a day and time that suits you. Starts today! Just make sure you add your registered Rewards card when you create your BWS online account and spend $20^ or more by 5th November for free delivery and 5x points to be added to your balance no later than 10th November. Offer ends Sunday, 5th November."
Got the same email in Melbourne, so most likely National.