Need to register as a member of Qantas Business Rewards, ABN is required for this.
It might be targeted, but I don't think it is. I received an email which says I should register for Qantas Business Rewards when I'm already a member.
You could, in theory, add the ABN for my small business to your booking if you PM me :)
Register for the program free here: http://www.dell.com/learn/au/en/aubsd1/campaigns/dell-qantas… thanks to GaelicAUo
To help you soar towards more benefits faster, we're offering Qantas Business Rewards members 50% more Status Credits^ on eligible Qantas flights for a limited time.
To earn 50% more Status Credits simply:
• Register your business' ABN and book an eligible flight between 31 July and 14 August 2017 for travel until 30 September 2017.
• Book via Qantas Business Rewards or your preferred travel agent.
• Remember to add your Qantas Frequent Flyer membership number and business' ABN to your booking.
Be quick, this offer is only available for a limited time.
"It might be targeted, but it might be"
So it is targeted?