Was in Myer at Pacific Fair and saw these genuine apple USBC cables half price. Only in store. Still $29 everywhere else.
Guy in store advised they were marked down as apple are releasing new packaging for the cable.
Model : MLL82A
Edit: @qbagger has found a review on this product showing it is really good. It's a 5a cable with emarker.
https://plus.google.com/102612254593917101378/posts/dcLuKzGe…
New packaging you say. I wonder if they will get rid of something like the little hole at the top of the box to hang the products as part of their new innovation. RIP headphone jack