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Colgate Sensitive Pro-Relief Toothpaste Repair & Prevent 100g $3.50 @ Priceline

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Was buying stuff from the Priceline deal and noticed that the Colgate Senstive Pro-Relief (Repair and Prevent) is listed at more than the advertised 30% off. Coles is selling it full price at $11, Priceline has its RRP set to $5 for some reason.

This is only version of sensitive toothpaste from Colgate that is SLS (sodium lauryl sulphate) free.

I can't confirm if it's the same price instore because I did my shopping online. Free delivery for orders over $100.
Don't forget cash rewards :)

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  • Thanks OP, was just recommended this one by my dentist
    Going to stock up!

    • It's good stuff indeed, the only thing that comes close for efficacy is the old Sensodyne Original with Strontium compounds in it, but this stuff is better.

      Like many of us older gen, I was raised on very firm toothbrushes, so for years we thought we were doing the right thing by our teeth scrubbing them with stiff bristles, we were actually doing our gums a disservice, so we're getting more gum recession leading to sensitivity.

      On the positive side, last time I was at the dentist he did an X-ray & called his intern in just to see my teeth & showed her my DOB…apparently my fangs are extraordinarily robust for my age! :)

    • I'm going in for some work next week; my dentist gave me a sampler of this stuff to use regularly up until then to help reduce sensitivity.

      As has already been mentioned it contains Arginine, which has been identified as an effective means of reducing pain resulting from the exposure of dentin. It does that by blocking the exposed tubules in conjuncture with calcium and preventing fluid flow in the dentin tubules (which is the commonly held theory behind how we sense pain related to hypersensitivity of dentin), and providing some protection to further tooth decay.

      So if you have sensitive teeth I would recommend seeing a dentist, and then getting something like this to help mull you over until you can get your teeth fixed. Then lay off the acidic foods and drinks.

  • Idk why these cost like triple the ordinary Colgate tooth paste? It's basically the same thing with a diff cover, must be marketing strategy.

    • Not really.. Do your research…Contains Potassium nitrate, often the active, main ingredient in sensitivity toothpaste, is one of the ingredients approved by the ADA for use in treating tooth sensitivity.

      • +3

        This isn't a potassium nitrate based toothpaste. It contains arginine as part of their pro-argin range.

        I was surprised that the whitening formula and the repair and prevent formula (among others) had the same ingredients in the same order. Looks like they're pulling the same marketing trick that got Nurofen in trouble with the ACCC.

    • That and presumably replacing Sodium Lauryl Sulphate is relatively more expensive otherwise it would have been substituted in all formulations.

      • +2

        It could be cost neutral or maybe nobody cares that much. There are definitely cheaper SLS free toothpastes (eg under $3). It's supply and demand + economy of scale + greed.

        Chemist warehouse has many SLS free varieties at a much cheaper price than this RRP. Red Seal have a variety. We switched to this specific one because it was the only non mint that wasn't foul tasting to one of our kids,

        http://www.chemistwarehouse.com.au/Buy/82265/Red-Seal-Toothp…

        Almost every toothpaste manufacturer has mint in their toothpaste. Macleans had a mint free bubblegum flavour until about a year ago when they dropped their major differentiating factor (ie. they added mint back in). Macleans also had an orange flavour toothpaste and it was not a pleasant taste (I got stuck with it after it was rejected).

    • It seems like expensive toothpaste to me but it's also 68% cheaper than usual. I guess SLS free toothpaste is expensive. I'm glad my teeth aren't sensitive.

      • If your teeth aren't sensitive I don't think you'll benefit much from this over normal toothpaste.

        • +1

          Agree. I'll stick to the $1 tubes.

  • don't forget 6% cashreward if buying online!

    • and 4% from sister card

  • Looks like the $3.49 is referring to the 50g tube, not the 100g as in the OP's title. The other size (110g) is listed as $6.99 - which is still a good price.

    • Where did you see that? The picture shows a 100g box and my title is copied from Priceline's website.
      I thought this version of toothpaste came in 100g, not 110g like most of the others.

      • Sorry, my bad. I found one at $3.49 for the 50g COLGATE Sensitive Pro-Relief and assumed that was it - but it looks like there is indeed a COLGATE Sensitive Pro-Relief Toothpaste Repair & Prevent 100g on the 2nd page of results of my search and it is, as you say $3.50 - apologies. I really need to learn to read!

  • thank OP, might grab myself a couple.

  • does anyone know if this is available in-store too?

    • Yes it was the same price in store, sadly there was none left at the branch (Churchill Centre SA) I went to.

      • Went to one near work at lunch time. The price tag on the shelf says $6.99 (which translates to $4.89 after discount). Luckily, I also grabbed some skin care products while I was there so I didn't leave empty-handed.

  • WARNING: this toothpaste contains Titanium Dioxide… http://www.independent.co.uk/news/science/toothpaste-additiv…

    • +1

      Damn, i just bought one. Dunno if I should return it or not.

      • +1

        It is totally up to you of course, but if it helps put you at ease.. The article doesn't give a lot of detail on the experiment so I can't really draw much of a conclusion from it. But it does say the rats were ingesting it, and you aren't meant to ingest toothpaste anyway. So just make sure you spit and rinse! Also, titanium dioxide is the last ingredient listed on this toothpaste, so the quantity would be very small compared to the rest of the ingredients. Titanium dioxide is a very common active ingredient in sunscreens and I wear it every day :)

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