Looks like this offer has been around for a while… but…
The promotion begins 23rd June, 2016 and will end 31st January, 2017. Privilege Plus voucher code must be redeemed by 30th April 2017.
To be eligible for this promotion you must own a Xperia X Series handset :
Xperia XA (F3115)
Xperia X (F5121)
Xperia X Peformance (F8131)
Xperia XZ (F8331)
or a Xperia Z5 Premium purchased from an Australian operator or retailer between 23rd June, 2016 and 31st January, 2017, and have activated your device and downloaded the 12 Movies Voucher Code from Xperia Lounge app between 23rd June, 2016 and 31st January, 2017.
Redemption requires the Xperia™ Lounge app and the Privilege Plus app to be installed, both available on Google Play. Compatible device with Android v4.2 or later required.
Funny how 12 HD Movies won't fit on any of the X series without Micro SD storage