After a Win10 key so was looking at past deals, credit to Darkness92 for the previous deal. Also credit to Nofighting for coupon code. Found that it has price dropped further, pay in GBP to get the best conversion .
Got my popcorn ready, can't wait for another round of ozbargain comments.
Exactly. In fact windows 8 allowed OEM copies to be used on systems you build yourself. They just change the licensing back and forth.
I would propose that Windows 10 without a license at all is fine for a lot of users (especially in a VM test environment).
I agree regarding market penetration and dominance being a major factor for Microsoft being so lenient in this area. Their biggest fear is to lose even more user base to Linux or MacOS. I would imagine MS Marketing saying something like - 'Keep them in the Windows corral any way you can'. After all, if you can't attract a big user base by innovation and technical superiority, at least do it by making it easy for people to gloss over the legalities, but still have the license terms there so they can wave a big stick if required.
Also, most of Microsoft revenue comes from OEM sales, so they still make money from these, just not as much of the cream as a retail sale gives them.