Apple's Courageous Headphone Jack Removal Explained.

Apple recently held a media event together where they only allowed journalists that write nice things about Apple to come inside.

At this event they explained that the decision to remove the headphone jack was a very "courageous" act and apparently on par with a soldier throwing himself onto a grenade to save his fellow men or Bruce Jenner deciding have gender reassignment surgery which people also describe as "courageous".

The journalists that were chosen to relay Apple's "courageous" actions were chosen for their abilities to paraphrase press releases with no analysis at all because a real journalist would have spent 5 minutes and then explained that:

Apple owns Beats Audio.

Beats Audio is the largest Bluetooth headphone manuufacturer in the world with 25% market share.

Beats takes 54% of the profits paid for BT headphones whilst having just 17% of the market in the USA.

So there you go: now you know just how "courageous" Apple is: they want to sell Bluetooth headphones. I think they deserve a medal of some kind don't you?

http://www.theregister.co.uk/2016/09/07/reg_effort_to_attend…

https://mobile.slashdot.org/story/16/09/09/2054207/apple-rem…

Comments

        • @try2bhelpful: was advised on a qantas flight two days ago that they have ruling any samsung note 7 must be switched off before flight haha

    • +1

      They're allowed to make their products with profits in mind. We're allowed to judge them for it. Don't act like it's above reproach.

      • +3

        You are absolutely allowed to judge. I'm just mocking the fact that what people are "judging" is what a company does… make products to make profit. There's nothing to judge and everybody is stating the obvious.

        Sure, judge the product… Sure, hate the price tag. But it's ridiculous to "explain" capitalism.

        If that were the case, we would need a forum for every product out there dissecting how each company and their products are designed to generate profit.

        • +2

          I think you're being reductive. By your logic you can explain away any action of a for-profit entity by saying "it's just capitalism" and end the discussion there.

        • -1

          I dunno, man. Didn't you know it costs Apple $x to manufacture their electronic goods, but they sell it for $x + 30%?! Preposterous, isn't it?

    • +1

      Samsung Note 7 ?? Potentially Samsung won't be making profit on this model because of its design.

    • -1

      Android /= Samsung. Maybe it takes an Apple user courage to look up too?

    • +2

      There's more than one way to profit. Plenty of companies simply make the best products and services they can, and don't waste time and customer goodwill with tricks and lies.

      "It's for your own good, not because we want to squeeze extra money for accessories out of you" is obviously BS, and we're allowed to point it out so people can reward companies who don't do that sort of thing (or at least, do it less).

      Netflix and Foxtel are both trying to make a profit, but one of them is indisputably less ethical and intelligent about it than the other.

  • +3

    I'm calling it first that the 3.5mm port will come back in iphone 8 (or 7s) due to the poor sales iphone 7 will have over the next 12 months.

    • +1

      Yep, like Samsung and the S6 - they quickly realised people bought their phones coz they wanted memory cards and removable batteries.

      Though I doubt sales will go down, more so just not hit the same numbers they've once done. They'll still sell these things without a problem.

      • Samsung did that because they literally have no shame. I sincerely doubt Apple will go back on this decision - the market will forever be grumbling, but it will have to adapt.

        • +1

          Samsung did that because they literally have no shame.

          Are you saying a company should not learn from mistakes made? Why is it shameful to admit that a cock-up occurred and that there was a misalignment between the strategy/design vs the customers?

          Remember when MS said that they would never bring the Start Menu (and button) back, and they had to swallow their pride and do a 180 in Windows 8.1?

          A smart man/company knows when to adapt.

    • More likely the 7c - a cheaper version in colours (non-metallic) without this "feature".

    • Unless they bundle beats Bluetooth headphones in the package

      • +1

        They will do it for free…..

        RRP for the 32g is now $1600.

  • +1

    Steve Jobs has said it before
    https://youtu.be/65_PmYipnpk?t=2m45s

    • +3

      So don't buy the iPhone 7, and the rest will work itself out (watch the ending of the video to get the reference).

    • -1

      Every time I see that man talk I cringe.

  • +10

    but but but, how will I listen to HD audio over that silly old 3.5mm jack? We need new technology from the geniuses at Apple so I can know I am getting the best experience! /s

    Apple will sell another gazillion devices and people will just become used to the absence of the 3.5mm jack. Think about how long Apple sold the 16gb variant of its devices despite repeated calls to either include storage expansion or make 32GB the smallest option.

    One thing Apple does exceedingly well is understands its impressionable, hipster audience who need to be spoon-fed information that they can parrot uncritically.

    • +1

      Dont you always can hear hd quality sound through 3.5mm?

      • +1

        Whoosh!

        • +1

          That whooshing sounds like static, you're not holding your new Apple Bluetooth iHeadfonez right…

    • I'm glad you know every Apple user personally so you can make that final statement. Give it a break, you can disagree with the product without getting insulting to the users. I'm more hippy generation than hipster and I'm also a Senior Network Architect; so I don't need to be spoonfeed anything about technology. Come back when you develop common decency.

      • +1

        Did I hurt your feelings with my admittedly generalising, but not entirely off the mark, statement?

        If my criticism didn't apply to you, you could have walked on by instead of telling us all how super smart and tech savvy you are. Which, considering this is the internet, is likely bullshit.

        • How rude!

          Now excuse me, I have to land this plane.

        • This may be the Internet, which is why you are trolling on it, but everything I said was true. Two degrees, 25 years in the IT industry, setting myself up for a comfortable retirement; so how are you doing keyboard jockey? Your comment is obviously denigrating to people who buy Apple products, with absolutely no evidence to back this up, and you call me out for not walking by. What a joke you are.

        • +2

          @try2bhelpful:

          so how are you doing keyboard jockey?

          How dare you disrespect me! I was a (profanity) tank commander in the Gulf War! Now I research cures for various diseases in between building homes for the poor and managing my wildlife sanctuaries! That's when I am not nailing models and receiving honorary degrees from the finest learning institutions around the world!

          But I admit my first love is, and always will be, denigrating people who buy Apple products.

        • @Juddy: You don't like it so much when somebody calls you out for being a bully do you? So sad for you.

        • @try2bhelpful:

          Show me where I bullied anyone. What's sad is hyper-sensitive babies who have a meltdown because someone offered an opinion on the Internet that they didn't like. Look at the language you used to describe my rather tame criticism of Apple and their main audience: "denigrate", "bully", [lacking] "common decency". And then you top it off with telling us about your credentials which have exactly zero to do with the points that I made. You offered no counterpoint beyond a self-aggrandising summary of your vocation & education.

          I honestly didn't start out to troll anyone, you just made it too (profanity) irresistible when you threw your hissy fit.

        • @Juddy: Your exact words are:

          "One thing Apple does exceedingly well is understands its impressionable, hipster audience who need to be spoon-fed information that they can parrot uncritically".

          You started this train, not me, so maybe next time you will think before you post comments that are completely denigrating and unsubstantiated. Then you actually posted that you thought my credentials were bogus, again without any evidence at all. I think my background proves I do not need to be "spoon fed" anything and I am certainly not parroting information "uncritically". You were trying to bully Apple users on their choice, I think the cap fits in this situation.

        • @try2bhelpful:

          Why you would read my initial comment and think I am talking about you specifically further proves how entirely self-involved you are. You're treating my comment as if it mentioned you by name.

          It's not a controversial point that Apple deliberately simplifies theirs products to ensure mass appeal to the less technically savvy (something they do to the envy of all their competitors). They also advertise in a way that promotes and conveys this fact (again, something their competitors wish they could do even half as well). The fact that people literally line up around the block on launch and rabidly defends this company corroborates my argument about the impressionable nature of much of their core audience.

          You need to stop digging yourself in deeper and deeper and accept you had a completely disproportional response to my sarcastic hipster jibe. But you won't. You've no doubt a point to prove.

        • @Juddy: You are the one digging the bigger hole.

          You said

          "Did I hurt your feelings with my admittedly generalising, but not entirely off the mark, statement?

          If my criticism didn't apply to you, you could have walked on by instead of telling us all how super smart and tech savvy you are. Which, considering this is the internet, is likely bullshit."

          So your were denigrating Apple users calling me a liar and trying to indicate I shouldn't stand up for others all in the same comment; which is pretty impressive.

          Now that I have, at least, got you to admit your glib comment is a massive generalisation maybe you will learn how to use a qualifier.

          BTW - the fact that Apple has an intuitive OS does not make its users stupid it makes them smart. They get what they want from the product and they don't have to jump through hoops to get it. Do I love everything about Apple products, hell no, I assess every product based on its worth and against what is on the market; as I think most people do who are spending that sort of money on technology.

          However, you keep digging on your own hole lad.

        • @try2bhelpful:

          trying to indicate I shouldn't stand up for others

          Incredible. Standing up for the consumers of a multi-billion dollar company's product in a bargain comment section. I'll submit your name to the Nobel Peace Prize committee. Your courage is only second to Apple's with their decision to forego the 3.5mm jack.

          May the good Lord bless and keep you, noble knight.

        • @Juddy:

          I notice you didn't address any of my other comments; althought, in honesty, I didn't think you would stretch to an apology.

          You did not denigrate the billion dollar company, you denigrated the individual consumers of that product; which I don't think you have a right to do. You are telling some kid that has saved his pennies up to buy a product he wants that he is an "impressionable hipster" who needs to be "spoon-fed information that they can parrot uncritically"; when the majority of the Apple product buyers are far from this description.

          What gives you the right to denigrate his choices with name calling.

        • @try2bhelpful:

          I am pretty sure I have every right to express an opinion. It speaks volumes about your thinking in questioning that basic right.

          I am retracting my offer to submit your name to the Nobel people. Peaceful people don't question the right of free expression of opinion.

          And you were so close to being recognised for your courageous and tenacious advocacy of Apple's consumer base against ridicule.

        • Let's cut to the chase guys, I don't have time to read paragraphs. Who wins in the end?

  • You'll probably look back on this and think those wires were so old!

    I've been waiting for wireless headphones to dominate the market as I hate getting tangled headphones and wires in general

    I was actually hoping for wireless charging too

    I personally look forward to wireless headphones at the gym, plane or at work.

    • +2

      Not really relevant, since all phones already support wireless headphones…

  • How does the sound quality on Bluetooth compare to the headphone jack on IP7?

    • +1

      How does the sound quality on Bluetooth compare to the headphone jack on IP7?

      ip4 > ue boom over bt sounds great. i certainly can't tell the difference in the sound quality between a bt and jack connection.

      • Try it in a crowded space where lots of people are using their headphones.

        • Try it in a crowded space where lots of people are using their headphones.

          the sound quality should sound the same. or does it sound different because of all the other bt pairs?

        • @whooah1979:

          Do you think bandwidth is unlimited in the spectrum the wirless headphones are using?

        • @syousef:

          Do you think bandwidth is unlimited?

          you mean channels right? bandwidth isn't shared between bt devices that aren't paired.

        • @whooah1979:

          The total bandwidth available for these headphones is limited. Whether you're talking number of channels or shared channels, the number of bits the technology can pump through the air in the same space is limited by physics.

          Not specifically to do with these new monstrosities you stick in your ear but have a look at this.

          http://apple.stackexchange.com/questions/153009/bluetooth-an…

        • @syousef:

          The total bandwidth available for these headphones is limited.

          bt allows for 79 channels or 40 for low energy. it's highly unlikely that every man and their dog on a full bus or within a 10m radius would be banging beats.

        • +1

          @whooah1979:

          I've seen a car FOB jammed on totally take out bluetooth, wireless and doorbells at my house. (96 Holden Commodore, a few years back). Those 40 theoretical channels aren't always available and some kinds of interference will knock the lot out.

          Also ever heard of a train? Or a train station? Or an airport? Or a shopping center food court? All can have more than 40 people wanting to listen to music at a time.

          If YOU want to use wireless headphones you're welcome to. But why are you supporting that the choice be removed for others.

        • @syousef:

          Downvoting is fun isn't it. If you don't like what someone says, don't worry if they've provided information, just hit that minus sign. I hate this place sometimes.

  • companies trying to make a profit… corporate greed… child labour… none of this is new, it shouldnt surprise anyone

    companies essentially exist to earn a profit and maximise share holder wealth, not to make people feel warm in their tummies :)

    • +1

      and minimise taxes that ordinary people cannot avoid without jail time?

  • -5

    OMG the headphone jack is gone !!

    Cry and pee your pants !!

    It is the end of the world as we know it !!!

    I wonder if Samsung and HTC took away the headphone jack - would there be as big an outcry ??

    "How do you kill one that has … no life ?" as per South Park

    • If samsung or htc tried it, the outcry would be greater

  • If anyone actually followed the link, the journalist from The Register sounds a bit like a douche. He just can't take no for an answer.

  • +4

    The deal breaker for iphones is not phone itself but that great big turd called itunes.

  • +4

    I very rarely use headphones that plug in on my phone as I have a couple of reasonable bluetooth headsets, and my ears are not that good to be able to pick the difference between $5 headphones and $200 headphones. But I daily use a credit card reader that plugs into the headphone socket and when I next need a new phone, a 3.5mm jack for that is at the top of my list of must-haves.

  • OK, so a company brings out a new product. It has some different features to previous products.

    Does the act of releasing a new product suddenly and instantaneously cause all the existing and old products to stop functioning?

    Does Apple producing an iPhone 7(plus) make my iPhone 6 stop working? And my current headphones stop playing?

    I understand Apple will still be selling the iPhone 6, and SE range of phones; don't they all still have headphone ports?

    When, and if, I come to purchase a new phone (and by the number of iPhone 4's I still see around, it appears these little things do last for a while), I will make a decision based on my needs at the time. I may go for the wireless option. I may go for the older model. I may choose to purchase an alternate ecosystem.

    Surely the market will determine the impact of this move by Apple? (And not just the 'share price' market, but the 'real world' market of phone sales.)

    The fact that some privileged journalists/bloggers who get new products free of charge (unlike you and me) are a little bit irked that their current $300 (well, actually, probably also free-of-charge) headphones will either a) not work, or b) require an adapter to work their their new free iPhone, really is of little consequence or interest to me.

    And for those chest-beating and hand-wringing commenters proclaiming this is the end of Apple, or the coming of the apocalypse, or whatever, my thought is simple: don't buy an iPhone 7. Stick with the one you have now. Or buy a Samsung. Or a freakin' tin can and string.

    • +2

      That was very courageous of you! :)

    • +1

      They won't be selling the 6 for very long. They don't intend to include a headphone jack moving forward. You can probably buy a Commodore 64 off Ebay but you're not going to use it as your primary desktop, are you? Changes to a product moving forward are significant.

    • +1

      Yes, OzBargain here is part of this market share. Hence, we are discussing this change in the forum where it should be discussed and decided if it is indeed a brave move by Apple.

  • +2

    If I buy an iPhone 7 and subscribe to Tidal "lossless" plan, can I expect any loss of quality when using the lightning to jack adapter?

    • +1

      Of course, you didn't but the expensive Beats crap or Airpods.

  • plenty of decent quality Bluetooth headsets for under $100.

    Don't support Apple doing what they did? Buy another brand of bluetooth earphones.

    Wallet voting people!

    • +2

      Don't buy Apple and you have the option of using your old wired headphones.

  • +3

    Apple are a company that use dirty tactics to maximise profit.

    Their number one move is to not include expandable memory and then charge an arm and a leg for models with slightly more memory.

    • +1

      but at the end of the day, there are plenty of mobile phones to choose from, many even under $100. no one is forcing anyone to buy an apple product!

  • Argument is mute since more manufacturers will make better Bluetooth headphone options. And there's plenty of existing ones out there already. Not everyone is going to jump on the Beats bandwagon - it's your choice.

    • +4

      The word you are looking for is "moot", not "mute". And you're wrong.

  • +5

    People lost their mind when apple stopped putting optical drives in their laptops, and then lost their mind again when they took away the ethernet port (along with VGA ports, and also the change from the clunky old terrible 30pin ipod connector). Apple has always done this kind of thing so it should hardly be surprising.

    I prefer my devices to only have the ports that I really need. I do often miss the lack of an RS232 interface on modern laptops but the reality is it's a big ugly port that I'm not using most of the time.

    • +2

      These were ok the resultant effect was standardised use of USB ports which are free to implement.

      Case in point Retine MBP could only use Thunderbolt Ethernet and not the MBA USB Ethernet adaptor. Not everyone needs Gigabit Ethernet.

      If you don't see that as a blantant cash grab then I don't know what else to say.

      • I have a retina MBP and even a cheap $2 ethernet adaptor from aliexpress works.

        • Yes it does. My cheap Ethernet broke after 6 months :( So I bought a TP Link one which is still going strong.

          The PCB and soldering in cheap electronics leaves much to be desired.

    • I don't remember anyone complaining about macs losing their optical and floppy drives.

  • 1st world problem

    An adaptor is provided free of charge. Yes, it's not as good as a built-in port. But if that gives me a more durable home button, I guess it's acceptable to remove the 3.5mm jack.

    Charging & using the phone at the same time? Honestly, it's not a good habit. Any lithium battery could explode while charging. It's just a matter of risk. Using the device at the time of charging increases the temperature - higher risk. If you really want to do that, you can still use the official dock which comes with a 3.5mm jack.

    If you closely followed the news, the decision to remove the jack has been in leaks for 6 months or so. The feedback was really really negative in the tech community. There was even a petition well before the launch to keep the jack. If Apple really cared, or at least had their statistical modelling right, they would have put it back in the past 6 months. Apple is not stupid to believe everyone will be happy with the change. Apple is not stupid to think there won't be someone like OP claiming to have "discovered the truth". They most likely predicted this, and that's why they had clearly prepared responses.

    But - they still removed the jack. This will most likely hurt sales than not. Just like when they removed the built-in DVD when they released the first MacBook Air. At the time, I felt that it would be really inconvenient to use a laptop without a DVD drive. I thought that they just wanted to sell their external DVD drive to make more money. I even believed that many would have to pay Apple to get OS/X reinstalled without the DVD drive. Is this still an issue now? I'm not sure whether Apple will still be right this time. Personally, I think it's still not the right time. It's too early. But I'll give them this one - they are really brave to knowingly annoy their customers by doing something they believed.

    I'm not buying an iPhone 7 simply because I'm happy with my current phone.

    • +3

      I guess everyone is doing it wrong when using their phone while charging, using their laptops while charging or using anything with a lithium battery while charging.

      Devices properly designed are meant to be used while charging.

      Guess the kool-aid been drunk already then :D

    • Personally, I think it's still not the right time. It's too early.

      Maybe in another hundred years when people finally let go of the headphone jack.

  • +2

    This move is purely done to lift revenue in a declining market. Smartphones have all caught it regards to feature parity due to saturation of the market. Apple can't compete in the cheaper markets because the margins aren't there. So they instead "create" a market for themselves by labelling moves as "courageous".

    Revenue on created in this market now will be every Lightning chip sold is $, every Bluetooth headset sold is $ due to the pack in Lightning cable and every Beats wireless sold will be $$$.

    Previous market was just Lightning chips. You could choose back then if you wanted wireless or wired. Now every choice will have a little $ to Apple regardless. Before if you had wired no need to pay Apple.

  • +3

    I picked up the courage and said "No I wont get the new iphone this time round". Thanks to Phil Schiller for giving me this immense courage to finally look somewhere else for my mobile phone.

    • -2

      ooh yuk, are you using a two year old phone?

  • Well, I bought "The Dash" on kickstarter sometime ago because I had always wanted wireless earphones (I don't like big headphones and I don't want wires) - I always thought this should have been done eons ago. Anyway, you don't have to go with the Apple EarPods, you can always go with Bragi's Dash earphones. It's got way more features than EarPods and it's more discreet. Hit me up if you are going to purchase one, I've got $40 discount coupon codes on The Dash and also a coupon code for the new preorder of "The Headphones" (yep, dumb name) for $99. http://www.bragi.com (I'm not affiliated with them)

    • Loved the Dash, but I'm not game to spend 300 EUR on an untested product. If that could be had for $100, I'd give it a go…

  • Have a look at how large the 3.5 jack is and you'll realise why they have wanted to get rid of it for so long. It is a bold and courageous move because they set to alienate a large part of the market that won't buy purely for this fact.

    Like it on not, Bluetooth is the way going forward, it will be industry standard for headphones over the next few years.

    The only big miss for me was that Apple should have moved to USB C from lightning.

    • +1

      The only big miss for me was that Apple should have moved to USB C from lightning.

      As if they are going to do that.

      • They did it on the MacBook and gave up the beloved MagSafe connector. Maybe it's wishful thinking… there's no real need for them to change it given the huge lightning accessories market.

        Time will tell

        • +1

          MagSafe is great though

        • @fruit: yeah I love MagSafe. Saved my laptop dozens of times from the kids

        • @clickship: I don't know how many times I've tripped over my cord while in the lounge room.

  • -1

    I don't care what people think of Apple. I do however think an important point is being missed.

    On the Iphone 6/6s, the headphone jack is as wide as the phone (and is the widest input on the phone).

    One big reason then to get rid of the jack is that companies are able to make thinner phones.

    This has to be a positive?

    • +2

      Counter-argument is that it's already thin enough and we would prefer the extra thickness used for more battery life.

    • Nah, if that was true why does iPhone 6s being 7.1mm has a 3.5mm jack yet the iPhone 7 at 7.1mm doesn't?

      I currently use a Xperia Z3+, which is 6.9mm and also has a 3.5mm jack.

      Their engineers wanted to fit the taptic button but the 3.5mm jack was in the way, so they removed it.

      • The 3.5mm jack has been on the top and bottom before, "taptic button" is a lame excuse.

    • And yet… they didn't make it thinner…

      • My point was that this paves the way to allow this to happen. Not that they capitalised on it for this particular model

        • Your point would hold merit if they used a standard port like USB-C.

  • +3

    As long as it's got that Apple logo on it, idiots will buy.

    • "How rule".

    • And other idiots will continue to push their own agenda under the guise of trying to sound "knowledgeable".

  • The bundled adapter is fairly unobtrusive

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