Apple's Courageous Headphone Jack Removal Explained.

Apple recently held a media event together where they only allowed journalists that write nice things about Apple to come inside.

At this event they explained that the decision to remove the headphone jack was a very "courageous" act and apparently on par with a soldier throwing himself onto a grenade to save his fellow men or Bruce Jenner deciding have gender reassignment surgery which people also describe as "courageous".

The journalists that were chosen to relay Apple's "courageous" actions were chosen for their abilities to paraphrase press releases with no analysis at all because a real journalist would have spent 5 minutes and then explained that:

Apple owns Beats Audio.

Beats Audio is the largest Bluetooth headphone manuufacturer in the world with 25% market share.

Beats takes 54% of the profits paid for BT headphones whilst having just 17% of the market in the USA.

So there you go: now you know just how "courageous" Apple is: they want to sell Bluetooth headphones. I think they deserve a medal of some kind don't you?

http://www.theregister.co.uk/2016/09/07/reg_effort_to_attend…

https://mobile.slashdot.org/story/16/09/09/2054207/apple-rem…

Comments

      • But why then are they using the USB-C on macbooks?

        • For various reasons, they don't really have a choice with laptops/desktops.

  • +17

    Not defending Apple or anything, i'm not big at all on the headphone jack removal myself.

    But this isn't the first time they've done something like this, in the late 90's when the iMac came out they did with serial/parallel ports and adopted the USB standard. The floppy disk drive was also omitted. People were in revolt, claiming about how they would plug their modems and printers in, and how they would not use anything but a floppy disk. But now all we have are USB ports and even the CD/DVD drive is on its way out.

    Things change, but don't be surprised when this becomes the norm. It's happened before and will happen again.

    • +31

      The thing is, the lightning port is not a standard, it's Apple's own proprietary standard. That's like them replacing the floppy drive for their own version of the USB port.

      • +59

        Apple tried to beat USB with firewire 1394. And they failed miserably.

        • +3

          and how about thunderbolt ports?

        • +5

          @eisniwre: Intel property, not Apple. Not really comparable, especially now that it coexists with USB.

        • +2

          Wouldnt say firewire failed, at its peak it was far superior to usb2 in bandwidth, and was very popular in the business enviroment because of this. USB finally won out after apple started to charge more money to license firewire ports and got greedy. There was every real likelyhood of firewire continuing if they wanted to grab a larger slice of the pie.

        • +5

          @MATTDAMON: I would say it failed

        • +6

          @MATTDAMON:

          It failed.

        • +2

          @MATTDAMON: 100% Spot on - If you were a professional in photography, or design, you would have used Firewire - it did not fail in the professional space. It was far superior to USB2 and, as a business, you would pay a premium to save the immense amount time.
          The consumer didn't use Firewire because USB was good enough - no one was prepared to pay a premium unless there was a profit motive.

        • +1

          @eisniwre: despite being Intel owned Thunderbolt was leaps and bounds ahead of USB for years and adopted by other manufacturers in their high end products. DisplayPort is also better than HDMI but still is not nearly as widely used. Only HDMI 2.0, which is a fairly recent spec supporter 4K 60Hz (2013) whilst DO has supported it since 2009. Current DisplayPort revisions allow for 32.4 Gbps throughput compared to HDMI's 14.4. Despite it being overkill, DisplayPort is open, Mini DisplayPort is also open and freely licensed by Apple assuming the company implementing it does not infringe on an Apple patent. Thunderbolt is actually a pretty awesome implementation and one that should be used widely, I'm not sure how Intel licences it though. It does have its place in professions environments, although USB-C is taking over some of this.

        • @massafiri: correct. Just like USB's dismal performance to Thunderbolt for years. Thunderbolt had its place in professional environments where people used massive striped RAID arrays (sometimes built of expensive SSDs, totalling thousands). The thing is, by not supporting this you immediately lose out as a computer manufacturer because some professional spaces won't even consider buying your products unless you support their needs. Apple has dropped off the professional market in recent times and become more consumer focused these days, so I don't expect there will be much more innovative standard pushing inclusions in the future.

        • @massafiri: True.. I still use some FW external HDD's via the Thunderbolt to FW adapter. Works great and considering only 2 x USB 3.0 ports on the MacBook Pro, I can use the other 2 x Thunderbolts for more drives if needed.

        • @MATTDAMON: BetaMax was also superior in just about every way to VHS. It still failed. Just because something is better doesn't mean that it is successful if the metric that you are using is "the amount of people using it".

        • @MATTDAMON: BetaMax was also superior in just about every way to VHS. It still failed. Just because something is better doesn't mean that it is successful if the metric that you are using is "the amount of people using it".

        • +2

          @MATTDAMON: wouldnt say it failed, except the part where it failed.

        • @MATTDAMON: Not it wasn't, USB bandwidth was more than Firewire. USB goes to the CPU first, where as Firewire can use DMA (which means Firewire can be faster), which also lets you extract passwords and stuff from a locked Mac.

          IT FAILED.

        • @ProspectiveDarkness: I think the point einswire was making is that Apple was the first major supporter of that technology as their preferred option to USB3.

    • +3

      It's happened before and will happen again.

      Yeah, but sometimes their 'innovation' fails and sometimes it doesn't. Do you know why the first Apple Macintosh's 3.5 floppy drive wasn't compatible with the existing standard used in PCs? Because Steve Jobs thought floppies didn't really matter since we'd all be downloading everything from the Internet in a couple of years. This was in 1985. So he was right, just 15 years too early. A few years stubbornly trying to hold out, and they had to give in and allow macs to read both mac floppies and standard ones.

      Ending flash support was too early, too (though only by a couple of years). Firewire went nowhere, they had to go back to USB. Even the first iPhones weren't going to have 3rd party apps or an app store, because 'HTML5 is just as good'.

      This will go down as another stubborn, stupid move. Maybe not as dumb as it seems now, but still dumb.

      • +3

        Flash is and always was a pile of crap. Mobile flash never supported video well (did it even work on Android?), so most of the time you were just missing out on ads. Flash games were out the window because if that lack of keyboard. In the end, Flash didn't have much value and HTML5 should have superseded Flash earlier. The biggest challenge was overcoming video support, which was a problem on mobile devices anyway since FLV hardware decoding was never a thing. Flash also had tons of bugs and security flaws and this type of thing creates the impression that the whole device is susceptible to risk.

        • +3

          Yeah, I'll pay that: ditching flash was probably not a bad move for Apple - and it certainly helped everyone else move on from flash sooner, which was better for everyone.

        • +3

          @mgowen: flash was only good for video and games. Now HTML5 has overcome flash in terms of video. I'll say that I think iOS was a huge proponent in the widespread use of HTML5 video. I'm not sure about HTML5 + JS for games, I think Flash is fairly capable in this area but with emerging technology like WebGL and whatnot, I expect HTML5 will greatly overcome anything Flash could ever do, with less effort. As it stands HTML5 + JS is highly capable, including emulators and whatnot, but I expect the implementation is harder than what Flash offered. After all, Flash's key framing and motion tweening was pretty cool, frame interpolation in JavaScript is probably an unneeded headache for most developers.

    • +1

      The difference is that CD/USB were viable alternatives to Floppy/DVD at the time of their removal, and the industry just needed a good push. Bluetooth on the other hand can't replace cable any time soon, even if the sound compression algorithm has improved significantly over the last couple of years

  • +13

    Remember what happened when Samsung made a courages move to remove the Sd Card slot in GS6? They had the worst year. They have the bring back the card slot in GS7.

    We might see a very innovative and sophisticated design of 3.5mm jack in 7s or 7s Pro.

    • +4

      I think Apple might be too proud to do that.

      • +1

        Apple has rolled back decisions (or changed their minds) when the market pushed for it in the past. Hell, the first series of IOS devices weren't going to have apps, and were just supposed to rely on web pages being coded for them.

        That said, I don't believe this decision will be rolled back. I think this will be the push that finally gets people that haven't already adopted wireless headphones to do so.

        • +2

          It's entirely possible they will take a hit on their market share.

      • Do you mean to arrogant?

    • -4

      I believe Samsung removed the sdcard cause they thought it could cause the phone to explode and look where we are now?

    • They will make new iPhone 7 model for those who uses expensive headphones with 3.5mm jack and will try to make more money and trust me people are stupid enough they will buy it.

      (Coming from a guy who has used apple iPhone before and currently using android trust me switching to android was the best decision of my life because it is amazing for a power user like me)

      • new "iPod Classic" incoming!

  • +2

    7s or 7s Pro.

    lol. Innovation is not Apple's strongest suit. The headphone jack is gone.

  • +3

    This is news to anyone? Seriously?

    • +21

      I know eh, but then people stay in abusive marriages even when they don't have to, so someone being married to a technology company to the point of learned helplessness shouldn't surprise people that much.

      If we wrote down all the stuff Apple has done to expand their company at the direct expense of a competitive marketplace it would go around the world, just some that come to mind:

      -vertical integration on a mass scale (eg. Cutting out software sales from any other place except their own shop, blocking companies from making software for their phone)
      -taking on standards when it suits them but snubbing them when they can see an opportunity to make money
      -charging companies license fees for connectors eg. The old 30 pin, which did nothing innovative at all, just because they wanted to make more money because it wasn't enough that other companies support their device they need to pay a fee to do so
      -not including a removable battery, which was practically unheard of for any device prior to the iPhone except maybe shavers
      -making crippling software updates which force people to purchase a new phone, even though people would be happier having a useful phone without new features, and not allowing roll backs
      -artificially restricting supply of their devices so that the price is always high
      -purposely changing their ipod connection protocols so that open source software that supported one version of the OS would break when a new version was released

      The list goes on. All in the name of growth. In the old days when one person owned a company, many people were satisfied making a good living for themselves. Today with shareholder investment it's not enough to just get a dividend, everyone needs their stock price to increase

      • +3

        Your're right on money there. Lot so stupid people around the world with too much cash to splurge on useless tech.

        • +1

          Just watching Lateline and can't believe I forgot to mention Applepay, that's a monopoly with legs. Omly in Apples world do they get paid not just because you bought a phone from them, but any time you want to make a payment with it. When you buy a car do you need to use one brand of petrol? One brand of tyres? Who would buy into an ecosystem that purposely limits how you use the device? Heaps of people apparently, if I was being kind I would say it's simply out of ignorance

        • @Jackson: But Apple are just protecting their poor defenseless users from the massive fraud that would occur if they opened up access to the NFC chip! We should congratulate Apple for thinking of the children (of iphone owners.)

        • @McFly: Courageous move indeed! Lol

      • +1

        Who cares? Only the people who don't use their products.

        You could say that Google has built a massive ecosystem to mine all of your data to the point where even your mobile operating system is designed by them and it'd be true. Are you okay with this? There are massive costs in running a full time team of hundreds or thousands of developers, but it's okay when you're getting paid in the data generated by your work. Android monetises on the data generated by Android OS, the Play Store operates at a loss but Google pushes onwards for obvious reasons. Their biggest source of revenue is advertising. On the other hand, iOS doesn't generate revenue from data, Apple doesn't use data for targeted ads, iAd is dead because there was no chance of the advertising algorithms being able to target people accurately without data. Throw in the fact that Apple also supports devices for > 4 years and it's an alright deal. As the newer devices come out that are more powerful than ever, new features will have less of a slowdown so that whole "slowing down old devices" thing will die off. Funnily, Android manufacturers get flak for not supporting devices long enough, Apple get it for oversupporting and still, every one complains when they can't use a new feature on an old device but Apple are at times dodgy with that. I agree that the inability to downgrade is annoying and I'm hoping it changes in future.

        Even Android is becoming less and less open source over the years. Lazy manufacturers not bothering with security updates, slow reactions to exposed issues and so on. This is the reason why iPhones are used in big business. Having remote access able to be gained from a keyboard theme (Samsung) or MMS (all Android devices) and the security flaw going unacknowledged for months instantly kills the brand in a professional security concerned market. Buying a $700 Note 10.1 and receiving updates for a year is the reason I'll never buy another Samsung device, seriously. Having > 40 Samsung apps pre installed and unable to be deleted is another. Bastardising the experience with carrier branding is a huge one, not big on Austealia, maybe just a boot logo, but absolutely terrible overseas. Having to void my warranty with Samsung just to update the OS to disable the touch buttons that have no palm detection when using the stylus and so on. Apple sells a good experience to consumers and that's why they return.

        I'm not a fan of the headphone jack removal by any measure but I figure it'll not be around forever, I definitely won't be buying the new wireless ear phones either.

      • +1

        "The list goes on. All in the name of growth. In the old days when one person owned a company, many people were satisfied making a good living for themselves. Today with shareholder investment it's not enough to just get a dividend, everyone needs their stock price to increase"
        You hit the nail on the head !

      • +1

        Agree with your points except that I don't think you can't blame a company for wanting to grow its revenue - after all, making money is the sole reason for its existence.

        The reason they continue to make a lot of money is because people continue buying their products by truckloads. So if the Apple users are happy to part with their hard earned cash and the shareholders are happy to receive them in the form of share growth and dividends, then what exactly is the problem?

        Full disclosure: I do not own any Apple products or shares.

  • +18

    They can courageously innovate to remove a cheap workable solution, and replace it with two expensive and unworkable ones, that can make them money.

    However, being courageous enough to get the screen resolution up to the industry average, or add a microSD slot, or even cut their markups do they are only lightly bending over the punter - well that would require just a bit too much bravery.

    • +1

      Even heroes get scared
      ; )

      (at least its waterproof resistant for when they wet their pants)

    • +1

      You got it wrong.

      Staying on low resolution while everyone has increased it is courage. Why keep up or surpass your competitors when you can be behind? It takes more courage to be left behind.

  • +3

    I don't understand. Is Apple effectively trying to move April fools to November?

    Surely a MP3/phone player need a headphone jack.

    Sure in years to come when wireless is fully evolved, but right now it's not fully competitive on all levels.

    • +1

      And it's just ANOTHER thing we need to recharge.. I'm getting over all of the accessories requiring charging.
      Keeping my wired earbuds plugged into my iPhone 5S for now thank you!

  • +22

    Bought an iphone, got jack shit

    • lets see if the fanboi finally realised. probably not. until apple released iphone number 21 which doesnt have camera, but at the same time selling new wireless tiny camera you can clip on your pocket edition for $319

  • +6

    Ya'll a bunch of sheep being herded around by Apple.

  • Could you up date your post heading op as to what Apple device/s this refers to please. Eg pod pad phone

  • +8

    TBH, charging $160 USD for wireless versions of the pack-in earbuds is very courageous!

    • +2

      And profitable. People will buy them.

  • -2

    ???????

  • -3

    You can still use a 3.5mm jack on the iphone 7. They provide a adaptor free. Dunno what the fuss is about.

    • +10

      yeah and good luck if you need to recharge and listen to music at the same time.

      • +1

        I think there will be a small adaptor for that. But I hate using adaptors, or having to adapt.

        I would rather use the headphones that come in the box, rather than headsets with 3.5mm jack anyway.

        • -1

          You aren't courageous (i.e. stupid!!) enough to own an Apple then.

        • so you're saying there will be an adaptor for an adaptor?

          and then there's just me over here kissing my Nexus 6P for being such a good little boy and just working exactly the way I want it to.

          such is life, Apple fans.

        • @dogebargain:
          I'm saying there would be an adaptor that is as small as possible, but allows you to charge and use headsets.
          However, I'm not the type that would use adaptors (I used plenty for USB-OTG, and its very hit-miss).

          I'm contempt with my Nexus 5X.

      • -2

        How often you have done so charge your phone while playing music? I'm not a apple fan but seems like you all want a subject to whinge about. Get on with your life.
        You don't like Apple like myself don't buy it buy Nokia 5110 and play snakes all day long.
        If Apple think it can sell, good for them.
        That guy who so ever is right up the chain at Apple is there for a reason. You and me aren't I think that tells us something 😉

        • +1

          Wonder if there is a snake game on iOS?
          Probably better just to have the memory and nostalgia then realise how much time i wasted on fattening up a snake and avoiding eating myself! haha

        • +7

          When your in the office with your headphones in to take calls whilst streaming and the lightning port is used to keep it charged.

        • +2

          @jlogic: or when you are chasing up a rare pokemons with 3% battery left but need to take super duper important call from mrs otherwise she wont open the door

      • -1

        A use case that gets bandied around that I bet applies to an absolute minority.

      • I've never charged and listened at the same time. Ever. If I needed to, I'd buy an adaptor. BFD.

        I've done it with a tablet, maybe three/four times.

      • I imagine that there will be plenty of aftermarket headsets with a lightning connector, no adapter required.

        Still a PITA, but Apple tends to get away with it.

        • probably apple install some chips inside the lighting port that can detect 3rd party accessories, and can kill them with just easy ios updates.
          remember, they are exist just to milk you money out till dry.

    • -4

      Cos OzBargain is just full of effing FanBois. Seriously, it's pathetic. If you don't like the iPhone 7, don't (profanity) buy one.

      • -1

        Yeah! But whatever you do, DON'T TALK ABOUT IT. We non-fanbois who love apple products are sick of being bombarded with non-apple-loving opinions on discussion sites such as this.

        • -1

          and now I see I should have added /s at the end.

    • +1

      and if anyone is dumb enough to make a charging/headphone adapter..

      I'd be even more courageousness to use one considering you are connecting mains power to two ear pieces that are on both sides of your brain.

      I wonder what joys will you discover from some say broken cables.. which occurs often with these fragile iPhone cables.

    • And you've tried to charge the phone while listening to music using the adaptor?

      3.5mm is the industry standard, using a headset that is wired keep radiation to a minimum, is the easiest to setup up and manage and provides those that need choice with that choice.

      The problem with choice, is if you only think about yourself and your personal needs and keep buying only what you need right this second, then the likes of the new apple (with no real leadership) will manipulate what is offered so that choice disappears (thanks OP for highlighting the commercial profiteering reason for removing the socket). This has nothing to do with proprietary this has to do with making decisions that are wasteful, impacts minorities that have accessibility needs and basically is done only to maximize profit. Yes every business has to make a profit but none need to gorge themselves at our expense crosses a fundamental line.

      Express your concern by not buying one and informing others that buying one means apple will continue to "reduce" the options on the next device.

      RIP Steve jobs.. Definitely not the company he built anymore. At least he had the user in mind as well as making money and kept the claims to only being moderately exaggerated.

  • +1

    come on.. everyone knows the real reason they remove the jack is so they can sell $229 bluetooth earphone which is imho has VERY ugly design. they should make the thingie points to the air instead down, so it will make us like aliens.
    then will happy to pay $229 (kidding i will not either)

  • +9

    There are lots of other bluetooth headphones, you don't have to go with the Apple version. My recommendation would be to go for the Bose options.

    I am an Apple girl but the iPhone 7 is not a "come to Jesus" moment. My upgrade from the iPhone 4 to the iPhone 6 plus was and I am happy to keep this for the time being. I'm going to wait until next year and see what the 10th aniversary phone looks like; that will also give me time to assess if the bluetooth option is workable or not.

    • +2

      All the major brands seem to have hit a technological brick wall imo, no one has made any major leap for a couple of years.

      Always better camera/more ram/better CPU… And that's it :/

      Still clinging to my S5 till there's a major reason to uograde

      • agree. just lower the energy requirement of processors/bluetooth by 1% and people seems happy already, and forget that the real world issue is BATTERY technology which is dated and sucks.

      • +4

        And that's it :/

        And that's plenty. The rate of improvement in mobile tech is unmatched in any other industry today.

      • +1

        What exactly do you want your phone to do that it doesn't already? The smartphone is the merger of the "dumb" phone and PDA (with camera). It's not freakin' Harry Potter. It's not going to conjure magic shit.

      • I have a S4 and see no major reason to upgrade.

        • I have an S2 and only just upgraded to an S5 Mini because I couldn't fit my basic apps on the internal storage anymore…

    • @try2bhelpful: I agree, I love my iPhone 6 plus and don't need/want to upgrade to the 7 at this stage. Maybe the next iPhone?
      I don't actually use the headphone jack as I have Bluetooth in my car and recently bought the awesome Bose QC35s. So the headphone jack won't be missed by me but not enough other reasons to upgrade yet.
      Water resistance is probably the main attraction for me now as there have been times when my 6 plus has been splashed or almost dropped in the bath by my 4yr old son.

      • Bose drive me a bit nuts. I love their products but the the inbuilt battery really annoys me. I can live with it for my Apple products 'cause Apple will replace the battery for you; if Bose had that then I would look at upgrading from my QC15s or consider buying the QC30s when available.

  • Anyone here places their phone upside down in your pocket whilst listing to music with the headphone jack pointing down?… Thought not, that's what iPhone 7 users are going to have to do unless they go wireless.

    • +5

      Actually it is better upside down because the controls are usually at the bottom and how I have done this in the pastnow . Personally, I now use the inline controls. You can still do this with the iPhone 7 provided you use the adapter.

      • -1

        good idea i will go camp at apple store now until release date. whatever apple decide, iphone is still the best.

        • +4

          I suspect you are being sarcastic; I was just indicating it is in fact practical to align the headphone plug this way and I have been able to cope with this apparent afront to humanity in the past. Apple has the right to try and new things, and Apple will either succeed or fail dependent on what people are willing to go with.

          As I have indicated previously I won't be buying the iPhone 7 as I'm quite happy with my current iPhone 6 plus. I was looking at trying out the Samsung Note 7 as my work phone, until it decided to come with an internal combustion engine. I might still try that, however, I think I will wait for a while to see if they have overcome their issues.

          I don't agree with everything that Apple do, but I won't write them off until it actually goes tits up. I will be interested to see next year's phone, and if I don't like that I will hold onto my iPhone 6 plus, or the Note 7, whichever suits my needs better.

        • @try2bhelpful: It's the same furore as when they moved from the dick-ugly and useless 30 pin to the lightning cable - people are still, today, complaining about moving from a connector that was made in like 2003/2004 (I believe the iPods used them) to Lightning. A fricken reversible and far superior (at the time) to USB.

          I have never, ever been an Apple fanboi and I'm only on my first iPhone recently (iPhone SE), nor am I defending the removal of the 3.5mm auxiliary. But damn, it's mainly the haters that are voicing their opinions. everyone else who uses iPhones are just like "Meh - not gonna get the iPhone 7, then"

  • +3

    This way the iPhone 7s will be a real upgrade when it comes with a headphone jack and people will buy it and move on from the 7.

    They're running out of ideas for upgrades to entice, so downgrades were needed in between models.

    Simples.

  • -2

    Agreed.

    It still completely boggles my mind how these huge corporations are designing their products around improving customer experiences, forcing people to vote with their money, and ultimately trying to make big bucks for their shareholders from all of us common folk who are barely scraping our pennies together on OzBargain so that we can buy into their evil schemes every two years.

    I mean seriously, get rid of the headphone jack? Charge big bucks???? How dare they?

    I say, the Australian government needs to form a non-profit telecommunications arm that can produce phones that are designed not out of corporate driven greed, but aim to save rain forests and starving children.

    • +10

      I say, the Australian government needs to form a non-profit telecommunications

      They can't even get nbn right let alone run a telco.

      • You don't remember Postmaster-General's Department?

    • And who do you think is in control of the governments? its not ozbargainer's, look deeper into corporations and their clout in gaining their way over everday australians.

      • It's all the corporations fault, mannnnnnnnnnnnnnnnnnnnn.

  • +3

    Now that I think about it, I'm switching to Android and buying a Samsung phone. Those guys would never design their products around profit. Never.

    Ever.

    • +1

      They design it with self detonation instead. World domination i suppose?

      • +2

        You take that back, or I am posting you a Samsung Note 7… ;P

        • It won't be by airmail; some of the airlines are banning people from taking them on planes. Samsung have so pooched this one. This one is a hard one to get past; even when they fix the problem people will still be eyeing them warily.

        • @try2bhelpful: I wonder if Samsung's weapon division was in charge of making the phone… :(

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