I saw this offer in my Flybuys landing page and I suppose it is universal appears to be VIC only. The gift cards include VISA, EFTPOS, Hoyts or Red Balloon and 2000 Flybuys points is basically $10 shopping credit in Coles.
Terms and Conditions
Offer valid only at Coles Supermarkets, (excludes Coles online, Bi-Lo and Coles Express), subject to store availability. To qualify for this offer you must present your flybuys card at the time of purchase. No rainchecks. 2000 BONUS POINTS will be collected when you spend $50 or more (after savings and discounts) on Only 1 Visa, EFTPOS, RedBalloon or Hoyts gift cards in one transaction at Coles between Wed 17 Aug to Tue 23 Aug 2016. BONUS POINTS can only be collected once per flybuys household. flybuys' privacy policy applies. Standard flybuys Terms and Conditions apply and are available at flybuys.com.au.
Mod 22/8: It appears this deal is available in Victoria only. Before purchasing please ensure that you see this offer in your Flybuys account and/or see this picture provided by the OP in store to ensure the offer is available to you - otherwise you should not risk buying the gift cards. Note that the VISA/EFTPOS gift cards carry a $5.95 activation fee.
Definitely a pretty solid deal.
But can't see it shown in my FlyBuys.. Could be targeted? What gives you the feeling it might be universal?