Bargain of a beginner mountain bike for $799 delivered. Very rare to see a 29er hard tail with a Rockshox fork and SRAM X7 or equivalent drive train under $1000, not to mention Mavic rims and Continental tyres.
Boardman are a fairly big brand in Britain named after ex-pro and Olympic medallist Chris Boardman. Not so well known here but appears to be part of a big clearance sale of older Boardman stock by the Aus distributor.
Small, medium and large in stock at this time of writing.
Equivalent bikes from other brands
Reid Terra Elite 27.5 -$1100:
https://www.reidcycles.com.au/reid-terra-elite.html
Cell Awaba 1.0 - $1200:
http://www.cellbikes.com.au/Cell-Awaba-1-0
Trek X-Caliber 8 - $1500:
http://www.trekbikes.com/au/en_AU/bikes/mountain/cross-count…
Giant Talon 27.5 1 - $1600:
http://www.giant-bicycles.com/en-au/bikes/model/talon.27.5.1…
Specialized Crave 29 - $1700:
http://m.specialized.com/au/en-au/bikes/mountain/crave/crave…
Review for the bike here:
http://www.bikeradar.com/au/mtb/gear/category/bikes/mountain…
@wtfnodeal: Well you replied, so I couldn't have been that crazy. :)