Saw this via their facebook post
Reading Cinemas appears to have taken the step to make a trip to the movies more affordable…
Standard Tickets - $10 (3D $12.50)
*No exclusions
*No expiry - this is the new ongoing price
*$1.50 admin fee per ticket applies when purchasing online
Let's hope that Hoyts and Village follow suit.
UPDATE 9:45AM 12/01
Reading have responded to me that prices do vary from location to location
It looks like the new price is in VICTORIA
I have updated the title to reflect this
UPDATE 11:55AM 12/01
I tried :(. Majority got lucky. It seems from the comments even some VIC stores do not have it, namely Sunbury or Chirnside Park. At most this is an alternative option to the Optus/Telstra Thanks tickets without all the hassle.
Makes Optus perks pretty useless now (Reading movie tickets @ $11, thanks Optus!)