On Harvey norman's website, the price is listed at $1147 but on the back of the Sun Herald in Sydney today, it had $1088 so I suppose they have to honor the price they advertise on the newspaper. I bought this TV for $1500 about a year ago and very happy with it so I would consider $1088 a bargain.
They also have the Panasonic THP50X10A (another 50" HD Plasma) for $1298 which is not too bad either.
Not bad despite it not being 1080p or Full HD. I suspect stores with those specs will try to offload them asap.