Is It All in The Name?

Hi,

I need some advise. I am an engineering graduate who has been applying for TONS of jobs. Not kidding, by tons, I mean like almost a 100 jobs. I submit my application, and get rejected within a few days/weeks/months for everything. I've had my resume and cover letter checked by my career counsellors, got them fixed, continue applying, get MORE rejections, back to career counsellors, and they think my resume and cover letter is now very good and "employable" yet nothing has changed! I also have some work experience, although it's not in a technical role. Mind you, I don't mass submit general resumes and cover letters. I rewrite each cover letter to tailor to their skill requirements and modify my resume to fit their bill each time as well

The worst problem I'm facing is even getting to an interview. Employers don't even proceed my applications to the next stage when I clearly fit the requirements of what they're looking for. I can totally understand if I make it to an interview, screw it up big time, lack technical knowledge, or my personality just totally does not fit into their companies culture, etc. But the fact that they do not even proceed me to the next stage is what's ticking me off.

So this is where the title of this post comes in. I'm Asian, and have a VERY Asian sounding name. I don't have an English name, and I like sticking to my original name because I didn't think it matters. But now that I am at my wit's end, the only thing I can think of that is stopping me from getting an interview is my name.

What do you guys think? Is it really all in the name? Should I give myself an English name (even though all my academic transcripts, etc) doesn't have an English name?

Any advise will be appreciated!