Due to Razer's success at CES 2015, they are having a CES Appreciation Sale.
Starts at 6PM PST on Jan 12 which I believe is 1PM EST on Jan 13 (Please correct if wrong) for 24 hours.
Only one item per person to try stop scalpers.
You have to create an account and link it to Razer Insider. Details can be found at the link.
I am glad to see that, apparently, they found some more stock at the back of the store and the BlackWidow Chroma is coincidentally available again, right after the sale ended!