Just grabbed one of these at my local The Good Guys store. Seems like a really good price, seeing this model is eligible for the Bravia 4K Summer promotion.
To qualify for this promotion purchase must be made by 31/12/14. If you're considering this product, definitely grab your 4K movies.
Check out The Good Guys Bonus as well. In particular, this offer.
Need a smaller TV for the bedroom. What panel is this using?
Is the Picture quality as good as the higher end model? Don't need 200hz.