From Amazon:
B&W recertified products have been tested and updated to ensure they meet Bowers & Wilkins high quality standards. All recertified products come with a two-year warranty.
Heat-sensitive memory foam pads mold to the shape of your ears, becoming more comfortable and enhancing sound quality over time.
Bespoke fabric provides acoustic transparency, while forming a perfect seal around the edge for better bass and noiseEasily fold and slip into a jacket pocket, or for storage in their own specially designed hard-shell carry
Made for iPhone remote/microphone cable, plus a generic cable that works with all smartphones, tablets and MP3 players.
The lightning deal started from 3:20 AM AEDT.
It looks like it is a manufacturer refurbished product which might put a lot of people off, but it's 50% off list price according to Amazon and 37.5% off its normal price on Amazon.
4 different colours, White/Grey, Red/Grey, Blue/Grey and Black is available.
Cheapest one on Staticice.com was $258.00 AUD by Harvey Norman.
Using the Amazon Currency Converter (To Canberra)
Items: AUD 202.75
Shipping & handling: AUD 10.11
Lightning Deal: -AUD 76.05
Total before tax: AUD 136.81
Estimated tax to be collected: AUD 0.00
Order total: AUD 136.81
EDIT: I have found that Blue P3 is sold at Videopro for AUD $138.00 including shipping, so if you want a blue P3, this would be better option. https://www.videopro.com.au/p-7775-bw-bwp3blue-p3-blue-folda…
Also, an Ozbargain post: https://www.ozbargain.com.au/node/168005
"Recertified" my, my. Have their marketing been busy.