Hi all,
As most of you would be aware of, there was a recent promo from ME Bank where if you referred someone and they signed up using your code, they would get $50 and you would get $50; up to a limit of 10 referrals per person. https://www.ozbargain.com.au/node/171010
I found it strangely difficult to convince my friends and acquaintances to actually sign up to this promo, even though they clearly benefit from the promo. Did anyone else experience a similar thing?
I found that most people were quite reluctant to sign up and some of the common excuses were:
- too lazy / can't be stuffed
- too much hassle
- busy, no time to do it
It didn't matter if these people were rich or poor, it didn't change the result. I found this to be very surprising behaviour especially with how easily one can sign up to bank accounts these days. If you extrapolate $50 for 10 minutes, you effectively are earning $300/hr pro-rata by signing up. I'm 99.99% positive that the people I know don't make even close that much money.
I know that everyone on OzBargain would jump onto this deal, but why is it the general population has no desire to get this free money? This inertia is even more surprising in the context of modern consumerist society where people will line up for hours in the hopes of "saving money" via sales such as boxing day sales or grand openings of stores.
Interested to hear your thoughts!
It's a psychological pattern where if you don't place cash in context, people have weird concepts of the value of money or savings. The ABC Checkout show, did a story about how people were willing to drive across town to save $20 on a $100 radio but weren't willing to do the same when it was a $10,000 car, when logically $20 is still $20 no matter where it comes from.
I actually managed to convince one fellow to sign up but only by framing the 'free' money in terms of wage of hours worked: $50 = ~3 hrs of scrubbing some dishes in a kitchen avoided. Or 5% cash back offer = getting 122.55cents per litre of petrol instead of 129cents. Suddenly they go out their way to sign up.