Saw this on the Sydney Morning Herald's Facebook page just then.
You get a free music album download from the Universal Music catalogue for the first 10,000 entrants. Code got sent via SMS within seconds.
Promotion expires on 31 December or when 10,000 codes are redeemed, whichever comes first.
http://theage.com.au/create - http://www.theage.com.au/support/universalp2termsandconditio…
http://smh.com.au/create - http://www.smh.com.au/support/universalp2termsandconditions
Heads up to all the "next-nexters", make sure you DON'T tick the second checkbox.