Hi,
I went on Target's website and saw the Skylanders Swap-Force figurines for $9.5 each. So I walked to my nearest Target store and asked them to price-match their own website (the figurines were $19 each in-store).
They agreed to it and since they have a "buy one, get one free" toy sales, I got my figurines for $4.75 each (every 2nd one was free).
Receipt: http://imgur.com/gRSGCtz
The (4) figurines: http://imgur.com/0cnQF8m
Good luck!
EDIT (24/07/2014): I was able to get another four (4) characters tonight, still for $4.75 each: http://imgur.com/1GvTYX3
However, I was not able to enforce their policy of the $10 gift card for the Skylander Portal Pack ($24 at Target vs $15 at EB Games). They did not even want to price match!
Nice…