Fuji America is having a huge sale for their XF Lenses this particular one is the one with the largest saving. Comparing to grey import like this http://www.t-dimension.com/revamp/camera-bags-fujifilm-c-831… is $440 before shipping so it's around half price when shipping is taken to consideration.
Great deal for those that just bought the x-e1 on special.
Note: black is available to purchase also but currently on back order
Black Link: http://www.bhphotovideo.com/c/product/984430-REG/fujifilm_16…
For full lens on sale:
http://www.bhphotovideo.com/c/search?Ns=p_PRICE_2%7c0&ci=179…
Nice deal for people who have XE-1's.