Spotted at Harvey Norman Bondi Junction, couldn't find it on their website. Lots of headphones on sale, this was the only one from B&W though and only the ivory one was marked at this price. Great price, cheapest I found online from an Australian shop was $320. Probably the best looking headphones around (Santa are you listening?).
For reviews, see http://www.engadget.com/products/bowers-wilkins/p5/
Still a little too expensive but beautiful headphones for sure.