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Sony Bravia 60" 3D LED LCD KDL60R550A $1949.99 - Costco [Membership Required]

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Sony Bravia 60" 3D LED LCD KDL60R550A $1949.99 - Costco [Membership Required]
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inlina on 07/07/2013 - 23:10 costco.com.au (1923 clicks)

The latest major coupon specials for Costco are out and start tomorrow. The big ticket item in there is the Sony Bravia 60" 3D LED LCD KDL60R550A (http://www.sony.com.au/product/kdl-60r550a). The shelf price on Friday was $2199.99 and Costco are knocking $250 off to make it $1949.99. Note that sometimes Costco also changes the shelf price when the sale starts, usually in the favour of the customer (happened on one of the Sony HX750 TVs last time).

Quick check on the price of this TV at a few of the major retailers shows:
- JB HiFi - $2202.35
- Harvey Norman - $2498
- The Good Guys - $2201

There are a number of other items in the coupons that are missing their final price so we have listed them on Loaded Trolley for everyone… http://loadedtrolley.com.au/costco-australia-coupon-special-…

Electrical & Electronics 60inch LCD TV Sony TV

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Costco Wholesale
Costco Wholesale

closed Comments

  • jv on 07/07/2013 - 23:16
    -3

    $1499 in the US…

    Geez we get ripped off here…

    • liverpool2009 on 07/07/2013 - 23:19
      +10

      Should also adopt US wages.

      • jv on 07/07/2013 - 23:27
        +1

        yep, would definitely prefer to be a U.S. CEO than and Aussie one…

        • Saul Goodman on 07/07/2013 - 23:42
          -1

          What a stupid defense. Liverpool2009 is making an undeniably valid point and your response is going for one of the highest paid comparisons which does not apply to 99.999% of the World.

        • jv on 07/07/2013 - 23:43

          which does not apply to 99.999% of the World.

          I can only speak for myself…

        • Tal_Shiar on 08/07/2013 - 00:12
          +1

          What a stupid defense. Liverpool2009 is making an undeniably valid point

          what was the valid point?

        • liverpool2009 on 08/07/2013 - 01:44

          Learn about the variables involved in breaking even…

        • jdr on 08/07/2013 - 07:55
          +12

          "I can only speak for myself…"

          Then shouldn't your opening comment "Geez we get ripped off here…" have been "Geez I get ripped off here…"?

        • Yarkin on 08/07/2013 - 15:41
          +2

          CEO of NegCorp?

      • Marrk on 08/07/2013 - 01:39

        It costs the same to manufacture the TV, whether it is sold for $1499 in the U.S. or around $2000 in Australia.. wages don't change that.. There might be a few added costs with selling the TV in Australia, though not $500 worth.

        • liverpool2009 on 08/07/2013 - 02:35

          Sure it may not be $500 worth, but if barriers exist they are more than entitled too. People are wealth maximisers why shouldn't the same thing apply to companies? Please come back to me when your own company sells the product at the same price in every country… never will happen if there is an opportunity to make more money.

        • jdr on 08/07/2013 - 08:07
          +5

          "It costs the same to manufacture the TV, whether it is sold for $1499 in the U.S. or around $2000 in Australia."

          I don't believe that. The US price is USD (not AUD) which is nowhere near 1:1 anymore, the US price would be ex Tax, the Aus model would be a more limited production run with a different tuner and maybe power supply parts. There's shipping, there's the overheads of sales and support in a smaller market, etc etc.

          That doesn't mean that we don't get a crap deal on many products here, just that your statement is way off the mark.

        • MrFunSocks on 08/07/2013 - 10:11
          +2

          That $1499 price, as with everything in the USA, doesn't include tax. Tax rates vary from state to state, but if you take the regular 10%, that $1499 is now $1649. When you add on the fact that it has to be shipped from wherever it's manufactured to Australia instead of the US, then have our numerous taxes applied to it, $1949 is actually a very good price compared to the USA price. That's before even taking things like average wage into account.

        • lplau on 08/07/2013 - 11:31

          If Australia's Retail wants to save themselves, they should just stop overcharging their consumers.

          We get slapped on the face all the time, where things are at least minimum 25% more expensive here than from anywhere else in the world.

          Funny that even Aesop an Australian skin care brand costs more to buy it domestically than to buy from USA.

          I dub this the "Invisible Australian Tax".
          I boycott AU shops or wait until they are forced to majorly discount their stocks which effectively removes their stupid markup.

          Never buy full priced….

        • flatwhitepls on 08/07/2013 - 12:19
          +3

          This is because people get paid more in Aus compared to US workers. Its not about manufacturing cost etc .. its about the people delivering/retailing goods to you and many other factors which are higher than in the US. Below a couple of them which contributes to increase in price.

          • Freight (courier ppl get paid more in Aus)
          • Costco company tax, its the end consumer who has to pay for it
          • Costco sales person get paid more than the ones in US
          • Warranty laws in Aus
          • Target market (Australia population 23 mil compared to 320 mil). Things is cheaper where there is more potential buyers.
          • Many more
        • tooblue on 08/07/2013 - 15:37

          This is because people get paid more in Aus compared to US workers.

          Is that so? Check the stats on Wiki:
          Australian Median household income in 2007-8 is US$43,960;
          The 2011 Median Income of US households was US$50,054 per annum.;

          Although the periods are not the same and Australian figure might catch up during the 3 years, there is no way Australians earn more than the Americans. Besides, almost every neccesity in Australia is more expensive, name a few: petrol, car, clothes, etc. The return policy is more flexible in the US than in AUS so the warranty cost will be higher than that in Australia.

          And the products don't ship from US but other countries like China. The freight cost won't be that much different.

        • scud70 on 08/07/2013 - 21:29

          lets increase the aussie population by 15x and then we can order 15x more ..hehe we might get it a little cheaper.. :p

        • coolhand on 11/07/2013 - 14:45

          Your statistics are outdated, average wage in AUS is $69,992 (excluding overtime) = 64,609 USD. In addition to this you must consider the distribution of wages in Australia is very different. i.e. unskilled workers are bieng paid a higher wage, and there aren't as many incredibly high earners dragging up the average…US has the highest number of billionaires per capita which would definitely increase their average. This difference in structure means delivering consumer goods is much more expensive for a company here…

          Sources for wage:
          http://www.livingin-australia.com/salaries-australia/

        • tooblue on 11/07/2013 - 15:31
          -1

          …average wage in AUS is…

          Your source reads Average Full Time Ordinary Time Earnings Q1 2012, while my comment above clearly reads Median household income. Next time make sure you don't compare apple with orange. Although my sources are from different years, the boldest assumption is that Aussie income is silimar to the US. However the price discrimination is far more serious than the income difference.

          Athough not perfect it is believed median value reflects the distribution.

        • coolhand on 16/07/2013 - 16:04

          Okay…using the 5 year old statistics you posted current USD equivalent (updating the exchange rate) would be $61253.89USD which is about $10k clear of the median USD income. Given these statistics are 5 years old and economic growth has been steady at a few percent per year over that time frame for AUS, my posted statistics don't seem very outrageous. It's outrageous that you think that Australians don't earn a similar wage to our American counterparts (it's clearly higher).

      • Flyingmoo on 08/07/2013 - 08:41
        +3

        Can we adopt their rent and cost of living too?

        • overlook on 08/07/2013 - 19:05

          and maybe house price too.. cheapest at 20k a house is a no brainer.. but this is a while back when it crashed. even 50k i dont mind?

    • overlook on 07/07/2013 - 23:19
      +4

      obviously the $1499 doesnt include sales tax and it doesnt need to pay import fee and GST when they come to Aust

    • brent3000 on 07/07/2013 - 23:19

      this one is 100hz the one u linked is 120hz

      Newer model?

      not to mention the original price of Regular Price: $1,749.99

      • jv on 07/07/2013 - 23:47
        -3

        not to mention the original price of Regular Price: $1,749.99

        and $2,999 here in Oz… http://www.sony.com.au/product/kdl-60r550a

        • Alzori on 08/07/2013 - 09:04
          +3

          Hey man, it's a bit misleading to compare the Sony Australia website to a special at Bestbuy. That's like saying all logitech keyboards are $300 and the mouses are $200 over here, it doesn't reflect reality.

      • Snoopy113 on 08/07/2013 - 00:23
        +3

        US model TVs are rated at 120hz the same model in Aus will be rated at 100 Hz.
        50hz in Aus is also 60hz in US.

        • brent3000 on 08/07/2013 - 08:49

          Thanks for the clarification :)

    • inlina on 07/07/2013 - 23:26
      +5

      LOL…yet another comparison of prices to the USA. It frustrates me too, but as others have metnioned, no sales tax shown over there, GST added here, cost of wages, cost of rent/property etc. I have considered moving to the USA for the 'improved' but not everything is peachy there (plus in my profession I would probably have to move to Detroit).

      • liverpool2009 on 07/07/2013 - 23:30
        +6

        Exactly. The US is only good if you're an above average intelligence otherwise you're stuck on mediocre wage. Down here the wealth distribution is a lot better imo.

        • [Deactivated] on 08/07/2013 - 14:12
          -1

          "The US is only good if you're an above average intelligence"

          You're right, you better stay here

      • jv on 07/07/2013 - 23:33
        -2

        (plus in my profession I would probably have to move to Detroit).

        Squizzy, is that you?

      • MonocleMoose on 07/07/2013 - 23:44

        After recently reading this book there the chances are quite low that many (any?) people would leave Australia to live in Detroit by choice. Even if it does have low petrol taxes…

        http://www.amazon.com/books/dp/1594205345

    • virtualds on 08/07/2013 - 09:56
      +1

      Yes indeed. I was in the Texas couple of weeks ago. I went to Sams Club/Costco/Randalls/HEB there everything was so cheap. 1L of Gatorade for $1, 24pk Corona for $19, 5lb of cheese block for $13…list goes on. $8 unlimited pizza, pasta, salad, soup at CiCi's pizza. Dell Alienware, Sony Vaio laptops are so cheap - check their website. Got Sony active 3D glasses for $29 from Best buy (here Sony is selling for $150). Coach handbags from factory store are like $50-$150 (here same model for $300-$400!)
      If we compare wages, IT graduate here gets average $55k & there grads start with $75k.

    • Shwayne on 08/07/2013 - 14:54

      It's purely because we are willing to pay that much.

      If we weren't off consuming luxury devices at exorbitant prices after complaining about the increased cost then the prices would eventually fall.

      But unfortunately, we have more money and on average we are more willing to pay a higher price.

  • Tal_Shiar on 07/07/2013 - 23:26
    +1

    at this price range, id rather get a samsung, they seem to make bravias look how sony tv's used to make others look imo….

    • Saul Goodman on 07/07/2013 - 23:44

      True. I couldn't be more happy with my XBR from 5 years ago. Beats the hell out of a lot of the new models out now.

      • Tal_Shiar on 08/07/2013 - 00:11
        +1

        im not trying to start a fanboy debate, but yeah, older bravia's are just a bit better than todays product

        • Snoopy113 on 08/07/2013 - 00:27
          +4

          It depends what youre looking for in a TV. The newest Sonys absolutely smash Samsungs on input lag. So if youre buying it for gaming then Sony>Samsung in every single model.

          Most Samsung Tvs will beat the Sonys in value for money when you are looking at picture quality but there are so many samsung models, you need to do your research or you may end up with something of pretty low quality.

          The top model Sony will give any TV a run for its money in picture quality however. But you pay the price.

        • tonester on 08/07/2013 - 02:38

          and crt is still better than lcd :)
          http://www.ozbargain.com.au/node/107016#comment-1453249

        • obtino on 08/07/2013 - 04:32

          Indeed. The high-end Sony ones are pretty good. As far as I'm aware, Sony produce some of the few back-lit TVs available these days.

  • Timothy-Mineworker on 08/07/2013 - 01:03
    -6

    what is so great about this tv, why is it so expensive? it seems to have mostly the same features as my LG 3D smart LED TV and that was under half the cost of this

    • wtfnodeal on 08/07/2013 - 01:19
      +15

      Did you pay less than $999 for a LG 60" FHD smart 3d LED? Can you please share the link?

      • Mikeologos on 08/07/2013 - 08:55
        +2

        Yes, Please do.

        • ryang on 08/07/2013 - 10:42
          +2

          felloffthebackofatruck.com.au

        • arsenal1 on 08/07/2013 - 10:51

          Or Ilooklikeaplonker.com.au

        • [Deactivated] on 08/07/2013 - 14:14

          ^ aka gumtree

  • ftweet on 08/07/2013 - 11:30
    +2

    Haha was looking at this on Saturday at Costco. Went the same day to JB Hi-Fi and the Good Guys to try to negotiate a price, but the price that you listed was cheapest possible. Picking the TV up at Costco today. Great price, and the TV is a recent release by Sony as well.

  • protecon on 08/07/2013 - 11:31

    Dick Smith has the non-SMART version for $500 less in-store > http://www.dicksmith.com.au/tvs/sony-60-150cm-full-hd-3d-led…

    • ftweet on 08/07/2013 - 11:33

      Temporarily out of stock..

      • protecon on 08/07/2013 - 11:36

        In-store only.
        Both stores in Perth I've been to in the last week have stock.

    • inlina on 08/07/2013 - 11:51

      The EX720 is an old, discontinued model and I assume on runout at DSE. I don't know all of the ins and outs, but I doubt it is a fair comparison.

  • slowmo on 08/07/2013 - 12:13
    -3

    whole string of rants are utterly pointless to the deal and should be deleted.

    just shut up. we got kevin rudd 2.0 now, he is going to sponsor us new flat screens with our own money again. just you wait. and jv can continue to look at the greener grass on the other side.

    • gravel on 08/07/2013 - 12:27
      +1

      Agreed just like the pointless Kevin Rudd comment you have made. Lets stick to the product and the deal. I am more interested to know whether its good buy or not!

      • slowmo on 08/07/2013 - 21:50
        -2

        the sarcasm is lost on many.

        • Tal_Shiar on 08/07/2013 - 23:50
          -1

          Seems like you can smell your own kind…

  • OzBLover on 08/07/2013 - 13:20

    Correct me if I am wrong this is the last year version rite?

    • Rockford18sx2 on 08/07/2013 - 14:07

      This one is this years model released a few months ago. Last years smart TV's were the HX750 and HX850 etc. Good price for an LED if you like that type of display.

  • AlanHB on 08/07/2013 - 13:49

    Ummm I don't know if this is silly or not but I'm going to wait until Panasonic 4k TVs are around $1500 before buying my next TV….

    • Rockford18sx2 on 08/07/2013 - 14:03

      Prepare to wait 5 - 10 years for OLED 4K TV's. They will keep adding new features to keep the price up, even to the bottom of the range models. I bit the bullet and bought a Panasonic ST60 plasma recently. It makes my 7 year old Hitachi look like crap.

      • [Deactivated] on 08/07/2013 - 14:15

        after biting a bullet your teeth must look like crap

        OLED will be out next year in the top bracket i.e. $6,000 - $10,000 for the early adopters. Pretty sure Full HD Tv's came out before Bluray and HD DVD

        • Rockford18sx2 on 08/07/2013 - 14:32

          Yeah, that's my point they will come out next year and take 5-10 years to be at a reasonable price. Not worth waiting for if you are currently in the market for a new TV.

        • AlanHB on 08/07/2013 - 14:59
          +1

          Hear my reasoning if you will.

          So PS4 comes out later this year, it is 4k compatible. However ding ding we do not have 4k compatible source material. To accomodate for this they release a selection of mostly crappy movies with 4k specs that cost $50 each. And these go on your special Blu-Ray+ medium which was created by Sony. To go with your Sony TV which is 4k. Becuase you know, you need the 4k TV to go with the PS4 because you aren't getting the most out of it. And Sony just happened to make the 4k TV that happened to go with the 4k PS4 whilst at a slightly cheaper price. Just like they happened to create blu-ray and built it into the PS3.

          So basically what I'm saying is that it is most likely not in Sony's masterplan to keep 4k out of reach. They will sell the PS4 at a loss with the intention of making customers fork out for nice shiny Blu-Ray+ and 4k TVs. To make the 4k TVs stay at $6,000 for 5-10 years is quite silly, as that is half to all of the life of the 4k player they just gave out at a loss.

          Anyways Panasonic announced a couple of months ago that their entire line (not just the top) could be all 4k as early as next year http://www.digitaltrends.com/home-theater/panasonic-vows-to-…

        • MrFunSocks on 08/07/2013 - 15:37

          I wouldn't be holding your breath for a decent, if any, OLED TV. The technology just isn't there. Terrible yields, blue tint to the picture, black 'splotches' on the screen. Even the 5" OLED on the Vita is a headache for Sony.

          4K isn't even necessary in 99.99% of households. To even see a difference between 1080p and 4K from a regular viewing distance you have to head up to the 80"+ screens. That's to even NOTICE a difference. To actually see a significant difference you'd need to be looking at 100" and bigger screens.

          Then there's the little problem of there not even being any native 1080p television in Australia, let alone 4K. How long has 1080p been around, and it's still not supported in anything other than Blu-Ray movies? 4K is probably the most unnecessary waste of money you can get at this stage.

        • AlanHB on 08/07/2013 - 16:00

          I hope you understand the reasoning employed here. The PS4 is designed to integrate 4k tvs into the average family home, at an average family price.

          I cannot make a call on the quality of 4k yet, I have not seen it. If I see no difference I will not buy. I have read the articles, you don't need to paraphrase for me. I never said that I was going to buy a new TV soon, simply that I wanted to wait until 4k was available to the average consumer at an average price. This way I will be able to make a call on what tv I want to buy without wanting to upgrade to 4k within 1-2 years of that purchase.

        • Rockford18sx2 on 14/07/2013 - 19:31

          How many PS4 games are going to be at 4K resolution? Most PS3 games are not even 1080p. They suck you into upgrading without delivering on the potential of the current available technology.

        • AlanHB on 16/07/2013 - 16:15

          I'm considering the advent of a 4k movie source rather than games.

          Why would Sony give out a 4k player if they were not going to give you a 4k source? With the PS3 they had Blu-Rays, which are 1080p.

  • Baghern on 08/07/2013 - 13:53
    -1

    People really need to get some perspective. If you really understand how business work so well, go open up a business and chop down on those "ripping" off Australians. 25%-50% markup on most things compared to overseas I see as normal. This is the cost of living in a small/far away country. High wages, high rents etc.

    What I don't like though is though 100%/200% mark ups, those deals which are restricted by distributors. Buying an Australian product/sometimes Australian made, that has been shipped overseas and shipped back here for a MUCH cheaper price than buying from a Retailer or the directly from the actual producers.

    My Uncle was a retailer, he's now in distribution….

    • [Deactivated] on 08/07/2013 - 14:17
      -1

      Yeah, it's called Kogan

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