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Razer (Chinese:雷蛇) is a privately held computer peripherals manufacturer specializing in products specifically marketed to gamers. Razer's main slogan is 'FOR GAMERS, BY GAMERS'. Originally started in the 1990s, it suffered a period of dormancy during the millennial change and has then seen a resurgence, with new products released during 2004 and 2005, and has been constantly growing throughout ever since, despite the financial crisis end 2008.[citation needed] The Razer brand is currently being marketed under Razer USA Ltd.