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Coles 3 L Low Fat Milk - $1.50.Half Price

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Was in a Coles Store today ( Endeavour Hills VICTORIA) and found this deal.

Half Price 3L Bottle

Well worth it…cheapest I've seen.

Wasnt individually marked down, all stock even with long dates till 22nd Jan scanned at the reduced price.

Not sure if it is in any other Coles Store.

Enjoy

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closed Comments

  • +9

    What does the poor dairy farmer get from that?

    • -1

      $0.005 and he should consider himself lucky that they aren't importing Mulk from Indonesia.

      • Has nobody seen the Simpsons?

        • +4

          Fairly sure that was Malk…

        • I stand corrected.

    • Presumably Coles still buys the milk from the dairy farmer at the same price as it was before. So Coles is just taking a hit to its margin to sell at this price (possibly even selling at a loss). If that's the case, then I can't see how this hurts the farmer.

      • +6

        Ignorance is bliss…
        If you think that Coles is the one taking the hit you're sadly mistaken and you really should look into it a bit further.
        They very rarely take a hit, those great specials they have are mostly put on by the supplier.

        • -3

          Unless Coles owns dairy farms, and is deliberately producing milk at a loss to put other dairy farms out of business, I don't see a problem. Market forces dictate the price that Coles has to pay for its milk.

        • +16

          Market forces dictate the price that Coles

          Look up the term "oligopoly" and read up on it's impact on "market forces"…

      • They actually get around 40 cents per litre, which has dropped about 20% over the last 10 years. This price war has killed the dairy industry in this country.

        • -2

          Has it really killed the dairy industry? I know some dairy farmers were outraged when Coles and Woolies started selling selling milk at $1/L, but that was a long time ago and I haven't seen any evidence that it has killed the dairy industry. I mean, you can still buy milk and other dairy products, same as before (only cheaper).

        • +9

          Why don't you ask all the Qid farmers that have walked away after being offered 13 cents a litre by Coles?

          Have you looked for evidence? Just because it wasn't on A Current Affair doesn't mean it didn't happen.

        • -1

          The evidence is in the dairy section of the supermarket. Notice how many more varieties of milk you can buy now. I would say that's the sign of a healthy industry, not one that's dead.

        • In mine I have 3 brands, coles, Pauls, and great ocean road, which is the one I usually buy. UNHEALTHY.

        • Half those milks are the same parent company repackaging their products, presumably in an attempt to try and claw back some of their market share.
          Considering most of the milk on the shelf is Coles anyway.
          A truly healthy market would have more actual companies involved but Coles is making well and truly sure that will never happen.

      • +1

        The problem is that now consumers buy much more cheap Coles brand milk rather than more expensive branded milks which means less margin for milk companies and hence less payments to farmers.

        Eg. Previously when 50% of people buy cheap milk and 50% branded, the amount of money to pay farmers is only reduced a little, but when 95% buy cheap and 5% buy branded the amount of money to pay farmers is much less and less money is passed on.

        • +5

          The aim is to wipe out most branded items store wide, particularly smaller Aussie brands.

        • +1

          Devondale UHT milk is on sale for 79c a litre at Foodland this week. I haven't seen brand name UHT milk that cheap in maybe a decade. It's cheaper than Coles/Woolworths' brands.

    • +5

      I was having a chat at a BBQ recently when the price of milk came up. When someone commented about the farmers getting shafted, one person piped up:

      "So? The customer is always right. If milk is to be $1 then it's to be $1"

      That attitude is forgetting that it's the farmer that produces the milk. Without a viable farm and industry the customer can be as 'right' as he or she wants as they look at bare shelves.

      • Maybe the industry was never viable once it expanded into current form where you need a 1million dollar milking setup and 1000 cows to break even? As for price, its like 80c (google tesco milk) a litre in UK, pretty sure even cheaper in USA.
        Not everything can be pure profit like mining.

  • +6

    cheap watery milk.. SCORE!

    • no, that's called Skim Milk. ;)

      anyway, on a serious note, coles is on a campaign (as pointed out in the news - smh..et al) to wipe out any existing competition in the local milk retail.

      then again, it's our spending habits fueling it, falling for the cheap prices/offers and of course, if you have a kid or two in tow, you don't have much of a choice to really 'shop around' for the cheapest prices.

      • +1

        wooden spoons are in the kitchen isle.

  • I am pretty sure this is the new price Coles is doing. Heard something on the news about coles dropping the price of its Bread, Milk and a few other items.

    • That was for its Coles Express (servo) stores

  • +1

    Is it really a bargain if its only purpose is to completely monopolise the market then jack the prices up to $5 a litre once all the competition is out of the way? Cant support this.

    • +1

      Says he (or she) with a whopping zero posts. Nice work.

  • +8

    I rather pay a bit more so that our daily farmers are not going bankrupt. If there is not enough daily farmer we may need to import the milk, who knows what is added to the milk.

    • +7

      I am with you on this one. I choose not to buy any supermarket branded items. Coles/woolies are pushing out too many brands on there shelves in place of their own. Have you seen the cheese section? They don't even sell the one I usually buy anymore because they have three full bays of their own stuff…

      • Yeah i was shocked. WTF

      • +2

        the UK office of the company i work for was approached by ASDA, for which we were a supplier, and asked for tips and tricks in manufacturing the same product as us, whilst pushing us out the door… the gaul of these supermarkets.

        Also the packaging of the own name products is very similar to that of the known brands. I wanted a cheap 9v battery the other day and took a while to spot the cheap one cause the packaging was very similar to duracell. Same with the cheeses etc…

  • +4

    Now all we need is milk powered cars.

    • +6

      no, we need crap powered cars, so that parents with babies can literally power their cars for free for the first 3 years. After that, it becomes a bit awkward for the kid.

      • +1

        Great idea! We have twins so we could be a two car family! :)

  • +2

    Has anyone noticed how short the life is on Coles milk compared to Woolworths?
    Usually only get a few days to use it, although it is fine for us as we go through 9 to 12 litres a week with 2 adults and 4 kids!

    On another note, I recently heated some milk the day before expiry and it curdled!
    Called Coles and they were happy to refund.

    • might be your local night packers leaving it outside too long.

      in many establishments (not just supermarket), i've seen milk deliveries , crates of milk, just left outside the door early in the morning… and the shops don't open until 10am.

      it's one of the reasons i buy UHT / longlife milk nowadays…

      • -1

        I see that at a local cafe 5 hours for the milk to warm up yum.

      • +1

        might be your local night packers leaving it outside too long.

        why would they only leave the supermarket branded milk out too long and not the premium brands ???

    • -1

      I do agree about Coles milk having a shorter shelf life though.

      On another note were you aware that the cheapo Coles bread spends a couple of days on the shelf, unlike other bread which is removed daily.

    • +2

      Has anyone noticed how short the life is on Coles milk compared to

      I'd twice had to return after buying some with days before it expired… It had a funny smell…
      I've never bought supermarket branded milk again after that…

  • Milk especially bad at the local s hell Coles Servo

  • +2

    Coles will always try to get a lower proce from the supplier.
    But if Coles lowers the retail price, doesn't that increase demand and hence rise the wholsale price above what it would otherwise be?

    • +2

      That's a completely flawed view.

  • In general, perishables from Coles are never the best, from the stores around here anyway.

    I dont know why people who like this skim/lowfat/etc milk do not just buy 1LT of regular milk and mix 3LT/75% water with it?? = 4LT @ 25cLT bargain.

    • +2

      no idea with the skim/lowfat stuff…

      either you drink the original or don't…
      it's as pointless as buying a cup of decaf cappuccino with soy milk and artificial sweetener (not because of medical reasons).

      it's like, mate, drink plain water instead, it's healthier!

  • I'm pretty sure I read somewhere that the Coles and Woollies own brand milk is just re-branded stuff from the more expensive brands.

    • It's produced by Lion who own Dairy Farmers and several other large labels.
      This DOES NOT make it the same quality as Dairy Farmers and Pauls etc.
      I guess the truth is in the tasting…
      Personally I use a2 milk.

  • +3

    Coles and Woolies were selling permeate-laced milk for $2.07 for 2 litres ($1.035 per litre) or thereabouts before their $1 per litre marketing campaign. In all seriousness, they cannot honestly argue that their screwing-over of the dairy farmers is consumer driven.

    As more and more milk producers go to the wall you're going to find your choices restricted, and the door open for milk to be imported from overseas - good luck with the lottery involved there!!!

    There is a fairly local milk processor whose milk we buy - originally because it was local, but we've found their milk is superior to the others in every way, including shelf life.

    Initially IGA was the only store to carry it, but I've noticed that coles recently started stocking it - at a whopping 13 cents a litre more expensive than the IGA price.

    • I myself buy either norco or mooloolah milk (I'm from brissy), and normally do a separate trip just to go to IGA to buy bread and milk. I have never had a problem with quality or it going off, and the shelf life is normally 7-10 days minimum.. We only go through about 2.5 L per week as its mostly drunk by my 2yo.

  • +5

    It's just depressing seeing this war on milk prices. Do we really require milk to be that cheap? It's a rich liquid that is labour intensive to produce and is difficult to transport because of refrigeration. Give the farmers and break and don't buy this deal.

    • +1

      "It's a rich liquid that is labour intensive to produce and is difficult to transport because of refrigeration"
      I love my milk but as you said it's a rich liquid, something which we should be consuming a minimal amount of.
      I wonder have any of you milked an actual cow and then drunk the milk :)

      • I agree, milk is designed to fatten up cow's offspring. If you're having troubles with your weight, just have a think about that for a moment.

  • +5

    It's ironic that everyone complains about Woolies and Coles charging too much for groceries. But then they sell something cheap and everyone complains about it being too cheap! Can't win :)

    • +1

      Every time they do something like this with the milk, or what ever next weeks strategy may be, they offset the loss by raising the price of other items.
      I'm not just speculating on this either.

      • +1

        So just buy the cheap milk and then buy your other groceries elsewhere if you feel that's the case.

        • never heard of price creep?

          coles/woolies can do what they do now because they have the capacity and scale to strong arm any suppliers.

          suppliers are not going to sell to other groceries cheap in the long run, as they have to make their profits to keep their heads above water too.

          so your suggestion of shopping 'elsewhere' wouldnt work either, many are being led to believe they can make a 'difference' by shopping elsewhere…. it's too late now. These 2 companies are deeply entrenched, nothing short of a country-wide boycott will fix. (But that's never going to happen…. many people care more about feeding themselves and complaining as it's easier to do.)

        • I don't just feel I've seen it in action.

        • -1

          @ Slowmo- People like to complain. On that point I agree.

        • A few years ago Coles went to Arnotts and demanded x amount to refit several stores. Of course Arnotts declined, so Coles stopped promoting all their items.

  • +1

    the plot thickens…http://www.smh.com.au/business/woolies-follows-coles-into-convenience-store-price-war-20130110-2cixi.html

  • +1

    This link might show some insight to how the 'Price Wars' are affecting the Dairy Farmers out our way in the Lockyer Valley, QLD.

    With friends, that are dairy farmers. For their best milk when it is $1/litre, they get 13.1c and for the rest of their milk they get 7.3c. It averages to around 10c a litre. Coles and Woolworths then have a 90c profit per litre of milk. THis is supposedly given to workers for transport, etc.

    On the other hand, when Dairy Farmers or Pauls milk is $2.30 a litre, i would rather buy that to support our farmers just because I have seen how it personally affects them…

    http://www.change.org/en-AU/petitions/fair-go-coles-up-the-p…

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