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In-store Price Match Promise (Within 10km, Excludes Online Only Offers, Liquidations & Clearance Sales) @ Liquorland

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In-store Price Match Promise (Within 10km, Excludes Online Only Offers, Liquidations & Clearance Sales) @ Liquorland
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McBargainface on 19/02/2025 - 10:47 liquorland.com.au (596 clicks)
Last edited 19/02/2025 - 12:48 by 3 other users

Show us a lower price on an identical stocked liquor item at a competitor in the same state, and Liquorland  will match the price. Terms and exclusions apply, see below for details

  • Items in question must be identical
  • Competitor’s price must be available on the day, in the state of purchase and on items purchased in the same quantities
  • Competitor must have item in stock
  • Excludes online only offers, trade quotations, liquidations and clearance sales
  • We reserve the right to limit sales to reasonable retail quantities
  • Competitor’s current price must be verified
  • Competitor’s conditions may apply. Eg. Delivery fees, method of payment etc.
  • Competitor’s premises must be within 10km of the Liquorland store in which you are purchasing

New policy in Liquorland that hasn't been advertised widely yet - Not a deal in itself, but will allow better deals for more people who don't live near a Dan Murphys!

They've implemented a price match policy. It's similar to the Bunnings approach where you have to go and ask staff to match price, whereas Dan's will proactively beat prices online.

With 700 Liquorland stores in Aus vs 250 Dan's stores, this should make accessing the best alcohol prices easier for everyone!

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Comments

  • EFC94 on 19/02/2025 - 10:52
    -7

    I don't understand how this is classified as a deal? Should all stores with a price match policy be posted as a deal as well?

    • nickw1984syd on 19/02/2025 - 10:54
      +13

      You're technically right… but it is good to know! Thanks OP!

    • McBargainface on 19/02/2025 - 10:55
      +27

      With this being a new policy and not advertised yet - I figured it's worth putting on OzB. Other stores that price match are well known (Bunnings, Dans, JB HiFi) but Liquorland is new? Is this better for forums?

    • Chivalry on 19/02/2025 - 10:57
      +4

      its something entirely new that saves consumers money.

    • Originality on 19/02/2025 - 10:59
      +1

      Yes. If its new or not widely known.

    • Sr1993e on 19/02/2025 - 11:08
      +8

      It’s a deal for me, I don’t shop from liquorland as I always find things cheaper at Dan Murphy’s but I can start buying from there now that I know this (the nearest Dan is like 20 mins away from me and liquorland is like 5 mins away)

    • McBargainface on 19/02/2025 - 10:57

      Not sure - the store manager at my local liquorland didn't know any T&C's and there are none posted online

    • Sr1993e on 19/02/2025 - 11:08
      +2

      Says 10km in the description

  • Freak00718 on 19/02/2025 - 10:56
    -4

    Any idea if we can use Liquorland to price match Dan Murphys and then use Dan Murphys to price beat the Liquorland price match?

    Asking for a friend….

    • sh4hp on 19/02/2025 - 10:59
      +2

      Is your friends name Leo?

    • Grannular on 19/02/2025 - 11:00
      +5

      Don't be ridiculous. Price match is on an advertised price. Price matched prices are not advertised

    • m9 on 19/02/2025 - 11:28
      +5

      Why stop there? You should get Liquorland to price match Dan Murphy's price beat of Liquorland's price match of Dan Murphy's original advertised price.

      • lostinsydney on 19/02/2025 - 14:21

        and get stuck in a quantum time loop!

    • gezza90 on 19/02/2025 - 14:16

      Price matchception.

  • bargaino on 19/02/2025 - 11:03
    +4

    If you are going to post this, at least offer the details:

    Show us a lower price on an identical stocked liquor item at a competitor in the same state, and Liquorland will match the price. Terms and exclusions apply, see below for details

    • Items in question must be identical
    • Competitor’s price must be available on the day, in the state of purchase and on items purchased in the same quantities
    • Competitor must have item in stock
    • Excludes online only offers, trade quotations, liquidations and clearance sales
    • We reserve the right to limit sales to reasonable retail quantities
    • Competitor’s current price must be verified
    • Competitor’s conditions may apply. Eg. Delivery fees, method of payment etc.
    • Competitor’s premises must be within 10km of the Liquorland store in which you are purchasing

    note to self: post first, format nicely later :-)

    • McBargainface on 19/02/2025 - 11:04
      +1

      Couldn't find them online - updated now

    • DingoBlue on 20/02/2025 - 10:57

      Items in question must be identical

      Fair enough but is this going to be like Bunnings where they will spend an hour trying to find a minor non-actual difference to deny the match?

  • pennypincher98 on 19/02/2025 - 11:08
    +9

    Same BS that Dan Murphys has now with its 10km radius.

    Last time I tried a price match with DM they made it as hard as physically possible lol. Ended up just going to the lower priced store.

    Hopefully LL will be easier.

    • Fobsessive on 20/02/2025 - 00:46

      FCL did the same to me

  • ozturtle on 19/02/2025 - 11:10
    +3

    Lol 10km radius, guess ill go the extra 6 to Dan's.

  • Irishness on 19/02/2025 - 11:20

    good to know thanks OP

  • fightshatner on 19/02/2025 - 11:21

    Thanks OP

  • xyron on 19/02/2025 - 11:29
    +4

    This makes sense as Coles Group is getting rid of their First Choice Liquor branding (who offered a price match guarantee much like Dan Murphys) and changing all their liquor brands (First Choice, Vintage Cellars and Liquorland) to Liquorland.

    Thanks for the public service announcement!

    • Grannular on 19/02/2025 - 11:52
      +3

      I didn't know First Choice was being killed off. Probably not great as they provided a bit of competition to keep Dan's prices in check. Liquorland prices have never been that competitive

      • SKobb on 19/02/2025 - 12:02
        +2

        It's not being killed off, just rebranded to "Liquorland Warehouse" and sharing th same website as Liquorland.

        • Grannular on 19/02/2025 - 13:10

          Would pricing be increased to Liquorland prices though

          • heef on 19/02/2025 - 18:09
            -1

            @Grannular: Does that really matter though if they have a price-match policy? I live much closer to a LL than a DM, so I'll be taking advantage of this policy.

            Unless you are buying house brands, which you can't price match but are priced below known brands anyway…

            Edit: Forgot about chain exclusives.

            • Grannular on 19/02/2025 - 18:30
              +1

              @heef: Yes absolutely it does. If First Choice raises prices to that of Liquorland after the transition to LL Warehouse, then there is no reason for Dans to keep lower prices. Then there is nobody to match against. Everyones prices are higher and everyone pays more. FC was the only real price competition to Dans, which will no longer be there.

    • wots on 19/02/2025 - 12:42

      Good news. Vintage Cellars seems relatively expensive.

    • Jigram on 19/02/2025 - 12:47

      Makes sense from a business perspective.

  • tonydav on 19/02/2025 - 11:51
    +3

    If it's within 10kms may as well just go to the other store.

    • ltwo on 19/02/2025 - 11:55
      -1

      why drive further than you need to?

      • YellowDieselGolf on 19/02/2025 - 20:50
        +4

        To support the cheaper store and not be the tightass who asks for a price match and then has to wait 5 mins while they huff and make a fuss about price matching.

        But you do you.

        • BadAtNames on 19/02/2025 - 22:44

          Yup, I'll be going to the cheaper place since it's less than 10kms

        • ltwo on 20/02/2025 - 12:18

          hypothetically if you had a store 1km away vs cheaper store 9km away, you would drive the extra 8km to support the cheaper store?

          • YellowDieselGolf on 20/02/2025 - 19:40

            @ltwo: 100% but I don’t live in a capital so 9km is nothing and I’ll probably be driving that way sooner or later anyway.

            Edit: and I like driving.

    • AmperSand on 19/02/2025 - 12:03

      There are items that are exclusive to LL or Dans. Say you might want to get an item that is exclusive to LL and also another item that is common to both, may as well get the common item for cheaper if you can rather than driving to 2 stores just to get a discount.

      • Ham Dragon on 19/02/2025 - 12:24
        +5

        The policies are almost redundant given they both seem to stock exclusive products outside a limited core range of mainstream brands. DM for example have almost no imported beer, whereas FCL have a pretty good selection. It's almost like Bunnings having exclusive products, you won't find it cheaper elsewhere because it doesn't exist.

    • Koffee on 19/02/2025 - 12:43
      +4

      10km means very different things to different parts of Australia.
      Can mean down the road for some places, and 40 minutes for another.

  • wots on 19/02/2025 - 12:41
    +3

    off topic, but last week I found out Chemist Warehouse not only price matches, but beats competitor's prices. Asked if they price match and it was taken care of in about a minute.

  • tsunamisurfer on 19/02/2025 - 13:04

    This is a great deal.

    I don't drink alcohol, but after reading this I'm in for a price matched Bender.

    • muwu on 19/02/2025 - 14:04
      +1

      Wait, wat? Are you a teetotaller or a binge drinker, they seem like very different things?

  • VerticallyIntegrated on 19/02/2025 - 13:36
    +2

    Nicks in VIC is sometimes below DM, FC, LL on certain items.

    But confused by clauses 2 and 8.

    It states same state but then also 10km.

    If the latter, it’s only stores near Doncaster that would agree to price match.

    It then becomes a case of who you speak to, which is normally how it goes with any retailer - OW, JB etc

    • GardenGnome on 19/02/2025 - 13:48
      +2

      I doubt they will price match Nicks, I imagine they will cite "online only offers" clause as a reason to decline a price match.

      And you will notice with alcohol and other items Amazon are moving to coupons to stop people price matching at other stores.

    • WookieMonster on 19/02/2025 - 19:58

      But confused by clauses 2 and 8. It states same state but then also 10km.

      I think those two clauses combined is intending to say that you cannot price match with a retailer just across the border from the Liquorland you are at. For example:

      • If you are at the Liquorland in Queanbeyan (NSW), you cannot price match with the Jim Murphy bottleshop at Majura Park shopping centre (ACT) 7.3km away.

      • If you are at the Liquorland in Wodonga (VIC), you cannot price match with Level One Cellars in Albury (NSW) 4.99km away.

      I am guessing this will not be of any concern to you though…

  • lostinsydney on 19/02/2025 - 14:23

    is it 10km radial, diametrical or driving distance (and which map: google, apple maps etc)?

  • swiggity swag on 19/02/2025 - 16:51
    +5

    If you find a lower price on a same stocked item then you'd be sensible to purchase the product there…

  • wtigers on 19/02/2025 - 18:17

    Price match on little fat lamb

  • pasey25 on 19/02/2025 - 19:32
    +2

    I often shop at bottlemart for beer. They have coupon offers weekly that reduce their already decent prices. I have a dans 5 mins away and my bottlemart is 10-15 mins away and I’m finding myself shopping at bottlemart click and collect most of the time. I.e last week I paid $54/slab for stone & wood and my dans is $67/slab.

  • eddieboy2 on 20/02/2025 - 09:39

    Liquorland Customer Service stinks as online comments prove. I have closed my account after lodging numerous complaints and won't ever shop there again.

  • jaypow on 20/02/2025 - 09:54

    Liquorland is closer to me but I usually go to Dan Murphys because they are cheaper. Every time I try to get liquorland to match the price they seem to find a way to avoid it. The latest one is… Oh that’s a special price for Dan Murphy‘s members. Obviously everybody in Australia can be a member for no cost so it’s a bullshit reason.

  • greennick on 20/02/2025 - 13:01

    Awesome for me, got a LL close, do not have a First Liquor close and they always have deals I want.

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