This has been on my wishlist for some time, but I think it's now at the ATL price. I got mine yesterday, and I love it. The call quality (at least the built-in mic) is far superior to some of my other earphones/earbuds.
Some other Shokz BFD
Shokz Openrun $149
Shokz Openfit Air $159
Shokz Openrun Pro $189
Shokz OpenSwim $169
Is the move good for cycling?