Copied from a Facebook post in the Carsharers Australia group:
Uber’s plan to revolutionise car ownership in Australia by encouraging owners to rent out their cars when not in use is ending. The company is shutting down its Carshare business, which began in 2022 with the $105 million acquisition of Car Next Door. This move concludes Uber’s significant experiment in Australia, aimed at expanding its car-sharing services globally. Uber declined to comment.
Car Next Door co-founder Will Davies, who joined Uber to lead the car-sharing division, did not respond to requests for comment. While ride-sharing has disrupted the taxi industry in Australia, car sharing has struggled to gain the same traction.
Uber’s car-sharing model, similar to Airbnb for cars, was based on the idea that Australians would rent out their idle vehicles and that more people would forgo car ownership. Car Next Door had attracted various early investors over its 10-year development, including Hyundai, Suncorp, Ampol, and venture capitalist Steve Baxter of Shark Tank fame. Despite this support, the car-sharing model has proven difficult to sustain.
Uber appears to be making the same lateral move as the company has recently launched Uber Rent, a new venture which partners with traditional rental brands Thrifty, Budget, and Hertz in Australia and New Zealand, allowing Uber users to hire a car through these established businesses. Uber Rent will be unaffected by the closure of Uber CarShare.
A recent email to car owners using Uber Carshare, dated August 8, mentioned the company strengthening its theft and damage policy, ending its referral program on August 30, and reassuring owners that a downturn in bookings through winter was soon to turn around. “The winter months have always been a slow season for the car rental market,” the email read. “The decline in earnings you may have experienced over the winter months is primarily due to the broader rental market seasonality and based on historical trends, trip volume begins picking up again from September onwards.”
Stakeholders have not received any communication from Uber about the closure as yet, with car owners, reliant borrowers, and even Uber’s staff seemingly left in the lurch. Car sharing competitors to Uber’s platform in Australia include US-based Turo and Singapore-based Drive Mate, while there are also a number of subscription services such as GoGet, which own the vehicles they distribute.
Jeez, Uber sound more and more like a bunch of exploitative cnuts,
FTFY