My father somehow stumbled on this deal.
Cheapest comparison prices on Boozle are $56 for 24x330ml, and that's normally Apple or Pear.
I've contacted Gooddrop and been advised:
"The Monteith’s will be on sale at this price until next Friday 7/12/2012, unless sold out prior."
And I've now also been advised:
"We currently have 500 Ctn in stock."
Free delivery Eastern States
$15 to WA, SA, TAS
I'm going to have cider coming out of my proverbial.