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* Colicsoothe (RRP: $69.95)

• Advanced Anti-colic Newborn Feeding Value Pack

• Tommee Tippee Multiwarm Intuitive Milk Warmer

Crushing Colic: Tandem product release from Tommee Tippee includes world-first innovation to help reduce colic in newborns

Global parent care brand Tommee Tippee has released a world-first innovation, Colicsoothe – a natural and non-invasive product designed to help reduce the distress and discomfort of colic in newborns. By removing the air from a baby's feed in under three minutes using vacuum technology, coupled with its new Advanced Anti-Colic bottles, together they can help reduce the distress and discomfort of colic in newborns.

Infantile colic affects 20% of infants in Australia as symptoms typically peak at six weeks of age. Colic in newborns can be highly distressing for new parents, with crying and fussing occurring for at least three hours a day, and at least three hours each week. Colic crying often presents as an expression of pain, and can be very difficult to settle or comfort newborns when they're in a 'colicky' state. Despite not being a signal of an unhealthy baby, colic (also known as 'PURPLE' crying) is a stage that some babies go through when they seem to cry for long periods of time and resist soothing. Tommee Tippee's Colicsoothe has seen nine out of ten parents say it helped their baby feel better, cry less, appear more comfortable and present as less gassy.

Colic can often cause distress and panic in new parents, and registered midwife/nurse and founder of The Middee Society, Monique Maitland, believes pairing Colicsoothe with the brand's new Advanced Anti-Colic bottles can bring much needed relief to both parent and baby alike.

Monique Maitland said: "When shaking a bottle to prepare baby's feed, additional air can enter the bottle, which can lead to gas and bloating in baby, and in turn the display of colic-like symptoms. Yet, with Colicsoothe, all air is removed from the milk through a revolutionary vacuum chamber with just one touch, which can help to reduce symptoms of colic. Seven out of ten parents found it helped their baby feel more comfortable which is the most important thing."

"Knowing the emotional distress colic can cause parents of infants who won't stop crying, it's great to see a brand like Tommee Tippee tackling such a common yet still somewhat mysterious challenge that is colic. What's more, it can help new parents gain some much needed shut eye in those critical early weeks and months."

Colicsoothe is lightweight, compact and USB rechargeable, meaning you can use the Colicsoothe for every feed, wherever you are. The Advanced Anti-Colic bottles hosts a unique three-piece, anti-colic venting system that draws air away from milk and baby, meaning less wind, reflux and discomfort, being scientifically proven to be the best for reducing baby's feeding discomfort, as it allows new parents to feed baby with confidence and ease.

Tommee Tippee's Global Head of Product Stuart White said: "Knowing new parents reported a 40 per cent reduction in average crying time after two days of use, with nine out of ten new parents stating they would recommend Colicsoothe and Advanced Anti-Colic bottles to assist in soothing symptoms of colic* it's brilliant to see our product developments helping babies and parents alike. With nearly 60 years of experience in the parenting space, the release of Colicsoothe marks a new era of innovation for Tommee Tippee, combining our heritage knowledge with the best of cutting edge science."

In line with Tommee Tippee's new brand refresh, the new look also welcomes a new era of innovation, product development and expert engineering. Tommee Tippee's Colicsoothe (RRP $69.95) and Advanced Anti-Colic bottles (RRP $27.95) are available for purchase now at www.tommeetippee.com.au and Amazon. Both products will be available to purchase at Chemist Warehouse, Indies, Baby Bunting and online at Big W rolling out from March onwards.

*Independent study of 50 parents in the US and UK, July 2022