I've checked a bunch of accounts and they've all received Collect 2000 points with $0.01 spend for this week's offer.
Edit: Looks like some people are getting 3x or 5x points on a shop sadface
There's a banner in the Everyday Rewards app on the home page, just above the boosters.
Have a cracking Easter
To celebrate, crack open an egg-cellent surprise in-app each week until Sunday, 7 April.*
I didn't get that. So I think targeted unless it will appear later on, on my app.
There was the crack the egg, but I got a different offer.