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1/2 Price The Kind Harvest Plain or Self Raising Flour 1kg $1.35 Each @ Coles

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“Made from 100% responsibly farmed Australian wheat, The Kind Harvest Co. flour is crafted with a mission to GIVE BACK and DO GOOD. 10c per pack sold will be donated to Rural Aid to fund much needed community initiatives.
Responsibly farmed
Australian wheat
Supports Rural Aid
Unbleached
Triple Sifted”

Plain
https://www.coles.com.au/product/the-kind-harvest-plain-flou…

Self Raising
https://www.coles.com.au/product/the-kind-harvest-self-raisi…

Related Stores

Coles
Coles

closed Comments

  • +4

    How can they give back if selling for half price 🤔

    • Yes, always a curiosity. I’ve always wondered if they pass on the ‘donation’ when items are discounted.

      • If they didn't the ACC would be interested for misleading consumers

        • +2

          Sounds like the height of their abilities.

    • Half price specials are often loss leaders at Colesworth.

      • +11

        I thought it was the suppliers who took the hit for price discounts. When the bigger brands are on special every few weeks that's usually the supplier's promo.

        • +9

          According to a local farmer, he pays for the "special" when he supplies to Coles.

          • -1

            @Marty-69: You just said the same thing as the comment you’re replying to.
            The supplier wears the discount.

          • +1

            @Marty-69: colesworth market these discounts as their own generosity towards consumers but it's really the suppliers paying for it. they increase prices, blame it on inflation and theft, but announce record profits.

            i'm beginning to think every time we see self-service checkout theft in the news. it is just cash for comments. shoplifting is major problem for retailers but when colesworth complain about it in the news. it's just them spending millions from their marketing budget to deflect since they can't justify their record profits.

            unfortunately, there isn't a true alternative for general grocery items.

            • @115GSM: Do they? I've genuinely never seen either supermarket express that the specials are due to their "generosity" - where have you seen that?

              Woolworths/Coles having a multimillion dollar marketing budget for theft in order to get on the news and deflect from coverage of their profit margins has to be one of the more ridiculous conspiracy theories I've ever heard. I can't say I've ever seen that actually happen, so that's millions they're just throwing down the drain!

              There are true alternatives in any reasonably sized town or city - people just don't want to use them.

              I get people feel passionately about continually criticizing them (despite, in many cases, actively choosing to shop there over local competitors), but why not slam them for what they actually do wrong instead of what you just imagine they do?

        • From a FMCG perspective, they aim for 50% funded by the retailer and 50% funded by them. But depends on who wants the promo more and their bargaining power. A lot of the time the supplier funds more than 50%

        • Confirmed from personal experience that they are funded by the supplier when things go on promos. Supplier needs to make sure they hit enough volume to make up for it and to ensure that they aren't doing too many halfies because otherwise they don't make a profit when it's at normal RRP. YMMV depending on the brand/supplier etc.

      • +1

        I refuse to believe Colesworth are losing money on half inflated price "specials"

    • Well check the prices they pay for it.last time I checked it was 8c a kg. but plain wheat flour is rubbish.they remove all the good stuff. If they have whole wheat flour that will be good

    • In that case they take 10 cents from much needed community initiatives.

      • +5

        much needed community initiatives

        Why do they need money from these sales for 'much needed community initiatives' in the first place?

        Why are we taxpayers funding things like private schools, rather than these much needed communitiy initiatives.

        • Haha you trust the govt too much

        • Because the taxpayers have a fundamental misunderstanding of how healthy democracies work?

          Don't get me wrong, in a free country you have every right to just sit back and let others run the country for you. But if that's the choice you make, I don't think you should be expressing surprise/annoyance that the government isn't doing what you want it to be doing. Why would they if there's no consequence for not doing so?

        • Private schools need funding from both govt and rich parents please understand.

          • @donman92: I hope that's sarcasm

            • @Ulysses31: https://knowyourmeme.com/memes/people/satoru-iwata

              In the section:
              Related Memes
              "Please Understand"
              Please Understand is a phrase often associated with Satoru Iwata and has many times in the past said "please understand" when apologizing for something. It has even been said to be one of Iwata's "favorite excuses."[2] Many image macros of Iwata saying "please understand" have been made. Although it did have some usage beforehand, the phrase grew greatly in popularity coinciding with the Pokébank delay.

  • +1

    I was going to come in and say that home brand flour is still cheaper (and that self-raising flour sucks), but I saw the responsibly-farmed aspect, which is good, so thumbs up from me (even though it is gross self-raising).

    • +2

      Six months ago the price of home brand flour at Coles and Woolworths increased to $1.40 for a 1kg pack, so this is cheaper. Also, both plain and self-raising varieties are available.

      • +1

        No whole wheat flor

    • +1

      Self-raising flour is just a combination of flour, baking powder and a bit of salt.

      How is it really different from using standard plain flour, then adding your own baking powder?

      I don’t use a lot of baking powder (or self-raising flour for that matter), so a little tub of baking powder lasts me years. I’d bet the baking powder in the self-raising flour is fresher than what I have in the back of the pantry.

    • +1

      What does responsibly-farmed even mean when it comes to flour? It could just be more marketing buzz words.

      • According to their website: "Responsible farming techniques ensure that crops are grown sustainably and safely to protect the environment, whilst caring for the socio-economic conditions of the farmers and the local community as a whole. Responsible farming also means that farmers are actively working to protect species and the ecosystem, with some farms dedicating a portion of their land to regenerating native bushland and caring for native habitats. Farmers we work with follow a sustainable agriculture programme under the guidelines of the SAI Platform, a global authority dedicated to sustainable agriculture. Adopted by some of the world’s leading brands, the aim is to implement farming practices that help protect the environment, care for the wellbeing of farmers and the overall farming community, as well as looking after animal species."

    • The deal is for both plain and self raising flour!

  • Plain flour was 99c/kg at Coles not that long ago (< 2 years). responsibly-farmed does not mean anything to average consumers.

    • +1

      Free-range wheat

    • It does not mean anything full stop.

      Can they guarantee no mice were harmed in the harvesting of the wheat? I see nothing on the packaging about paying respects to the traditional custodians.

      • +1

        There's a rather obvious difference between it not having a specific definition and it meaning "nothing"…

        It not encompassing your preferred metrics for "responsible farming" also doesn't make it meaningless.

        • Ok. So what does it mean then?

  • +1

    It’s quite sad that products like this need to exist in the first place… if only Coles paid farmers appropriately in the first place.

  • Let’s make some Naan breads

    • Doesn't naan mean bread? So bread bread.

  • gmo Free?

  • +2

    What the hell is "responsibly farmed"?

    • +1

      Farming done responsibility

    • Would also like to know, as someone who grew up around agriculture it strikes me as being marketing BS. Plants don't have feelings and most broadacre farmers farm "responsibly" by default as it's either their own land to look after or they know the person they are leasing it from personally. Ruining it means it won't make money in the future.

    • I feel it’s marketing. However I would assume things like managing run off, water usage, erosion etc.

    • They wore hi-vis

  • Didn't enjoy the taste of this flour. Maybe I've grown accustomed to just eating the generic no name home brand chalk we now buy from colesworth.

    • Please explain. There are different grades, but from that comment, I'm not sure you actually know anything about them.

  • -3

    I don't use this flour, regardless of the half price tag, as it contains risky additives, one being E341, calcium phosphates. Our phosphorus intake is now two to three times greater than needed and there are some hazardous risks associated with the high consumption of phosphorous. The Coles brand on the other hand, has no additives! And no I do not work Coles, I just try to avoid foods that contain risky additives, as there is just too much crap added to foods these days!

    • +1

      The plain flour in this range doesn’t have additives. The self raising flour does, that’s what makes it self raising flour.

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