Woolworths Misleads Customers Again Proof They Make More Then 30 Cents Per Customer

Lmodais02 on 31/01/2024 - 11:33

how much do you pay for one can of coke?

did you get it cold or warm of the shelf ?

did you order online thru website or express app?

did you purchase from woolworths supermarket or woolworths express petrol station or woolworths metro ?

was there any other discounts such as savings from your insurance or everyday rewards ?

did you purchase rural or city ?

13 different prices for one can of coke from one company is misleading and confusing and deliberate.
if I was to purchase the cheapest single can of coke warm with discount from city not delivered they make 30 cents. so what happens when i buy the expensive not on special from petrol station cold or delivered thru express mobile app and no rewards? they clearly make more then 30 cents then . keep in mind that cheap takeaway food places can buy a box of cans and still sell them individually and make a profit. so why so many price options ? because if they are able to sell it at the highest price they know people will pay that much meaning they can justify putting prices up . they have all sorts of software to calculate what price they set and its based on getting the most profit not how to sell cheap the software is made to increase profit not make things cheaper . they have a list of what software they use and its easy to look up a little research shows that they are made to get the most of of an item not how to sell for the least . so with one single can of coke and listing all prices from woolworths not just the cheapest supermarket special price they show the inquiry or government it is easy to see how much one item can change in price with a $4.95 difference in price from cheapest to most expensive .
so if i buy the expensive can they make $4.65 clearly more then 30 cents . so we average it out with more customers and still they make more then 30cents of one item . woolworths claim to only make 30 cents per customer if we all only go in to buy one can of coke they make more then 30 cents of each customer . we all go shopping to buy multiple items not just one can of coke, so what about the rest of my shopping did they loose on everything else to make 30 cents of of my one can of coke ? or is the math wrong? more needs to be done to stop this abuse of power and lies. if everyone is able to comment on prices of a can of coke from woolworths and make a list it would show how much this needs to be fixed it would show how much they have lied to Australians. most people only see 2-3 prices for a can of coke from woolworths I see 13. one product 13 prices from one company needs to be looked at and fixed so this does not happen. one company raised the price of coke because the express mobile app was selling one can at a much higher price so they were able to inflate prices because demand says people will pay more. so the cheapest cans of coke went up in price because the numbers showed people are willing to pay more for the same product . this is just one company and one product and it affects inflation on everything else if they can justify one increase they can justify more . the cost of living crisis is an Artificial intelligence pricing crisis to be more accurate. if every giant company uses these programs to maximize profits and never use any program or software to decrease prices it only grows worse and inflates more. there is no deflation on prices .

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Comments

    • bmerigan on 31/01/2024 - 22:55
      +2

      It may have been 'coke' that made them think the post was a good idea.

    • ronafios on 02/02/2024 - 06:44

      OP has 13 payment tiers for their analysis. Because Ozbargain is free, Grammar, Punctuation, Paragraphs and Sentences are not included. If you want those things, you have to pay more than 30c.

    • ihfree on 31/01/2024 - 14:00
      +1

      Coming up - analysis of the price of bottled water

  • avoidfullprice on 31/01/2024 - 14:23
    +1

    You go to a restaurant and cold drinks easily have higher than 30 cents (percent even) markup. No one forcing you to buy and/or drink coke.

    Why not talk about price of a bottle of branded 600ml water and the mark up in that?

  • redfox1200 on 31/01/2024 - 14:53
    +1

    damn i thought it was 30 percent profit.. i was about to get into the coke business

    • Herbs on 31/01/2024 - 20:21
      +1

      instructions unclear, powder all over nose

  • PrinceOfWhales on 31/01/2024 - 16:23
    +6

    I read all of it (well i tried) and I regret every second of it.

    • whatgift on 01/02/2024 - 16:11
      +1

      I didn’t read it all, still regret it!

  • elgrande on 31/01/2024 - 16:55

    Did you factor is Ozday merchandise?

  • ihbh on 31/01/2024 - 17:20
    +2

    Woolworths Misleads Customers Again

    Look up price discrimination.

    Just because you're ignorant of microeconomics/marketing/business strategy, don't take it out on Woolworths. Do airlines charge the same price for every customer/seat? Do telcos/resellers sell the same plan for the same net price?

    Just about every reasonably sophisticated business undertakes some form of price discrimination.

    You and every customer pays what they choose to pay.

    More needs to be done to stop this abuse of power and lies

    And what's their yearly net profit margin? ~2.5%, so don't get your knickers in a knot!

    • smalltime0 on 01/02/2024 - 22:47

      It isn't price discrimination, the OP is complaining about clearly different product segments.

  • AndyC1 on 31/01/2024 - 19:27
    +3

    Troll post from a newbie that has gone AWAL?

  • pennypincher98 on 31/01/2024 - 19:35

    If you're going to complain about groceries why not make it things like how the cheaper options seem to be disappearing.. eg Coles had $2.60 1kg mixed veg and $2.80 1kg peas. Now the mixed veg is gone, and the 1kg peas is now $2.50 for 500g ($5/kg).

    Or the fact Coles got rid of their $3.50 refrigerated pizza range and only left the $6.50 range.

    30 cents more for a cold can of coke in a convenience store is largely just fixed overheads lol.

  • Dack Smith on 31/01/2024 - 19:36

    Wall of text

    Yawn

    Must you drink coke?

    • TerryJustTerry on 01/02/2024 - 10:22

      Who said anything about drinking….

  • pantsparty on 31/01/2024 - 19:37
    -1

    I find your style of writing more annoying then a business making a profit.

  • nobro25 on 31/01/2024 - 19:45

    If the government are making vapes illegal hence pushing the prices of vapes up in black market… What should you do?

    Answer: BREATHE AIR!!!!

  • txb on 31/01/2024 - 20:11
    +1

    Have you ever heard of paragraphs?

    • smalltime0 on 01/02/2024 - 22:48
      +1

      I think that, given that wall of eye assault, they have not

  • relentless on 31/01/2024 - 23:46
    +1

    2% margin

  • scooba on 01/02/2024 - 00:17
    +1

    Who on earth shops at Woolworths any more?

    • smalltime0 on 01/02/2024 - 22:49

      Nobody since that 100% successful (tm) Dutton-backed boycott

      • scooba on 01/02/2024 - 22:52

        Potato head backing anything wouldn’t be successful lol.

        Mind you, anything politician backed should fall straight into the toilet…don’t you think?

        • smalltime0 on 01/02/2024 - 22:57

          You take that back, Ian Goodenough fought for and earnt the Potato head moniker.

          • scooba on 01/02/2024 - 23:01

            @smalltime0: C’mon now, he’s just as worthless as The handbag lol.

  • SillySorjai on 01/02/2024 - 01:14
    +2

    TLDR

    In summary, many big corporations have what we call optimised consumer pricing.
    Prices are definitely set in such a way that maximising profits and also customer retention

    As someone that has worked in a heavy quant field, historical purchasing data (hello Flybuys / Woolworth Rewards!) is used to work out elasticity curves for customers broken down to any factor you like (gender, age, suburb, etc.)

    You will notice this more easily with home loans, insurance and supermarkets where prices are optimised the most

    It is everywhere and unfortunately it is to the detriment of the consumer.

    All I can say that customer loyalty is to the detriment of the consumer. Shop around folks!

    Forget those stupid yellow sale stickers with big discount percentages. Statistical modelling has been performed in the background to understand how your purchasing behaviour changes in response to that.

    Nothing you guys nor the government can do, it's too complex.

    Do your hw and check the lowest price and record it. They have cycles when products are made cheaper. If you keep note of it you'll see the patterns.

  • PopCounty on 01/02/2024 - 03:00

    So damn painful to read.

  • JungliChilli on 01/02/2024 - 07:02
    -1

    Cool story bro.

  • ozpat on 01/02/2024 - 08:14
    -1

    I thought his post might have related to this… "Hi Patrick,

    You received an Everyday Rewards Macro range booster email in error on Tuesday, 30 January 2024.

    Unfortunately the offer can’t be redeemed as it expired on Sunday, 28 January 2024.

    We apologise for any inconvenience or confusion this may have caused.

    Thank you for your patience and understanding.

    Everyday Rewards"

    • smalltime0 on 01/02/2024 - 22:50
      -1

      Today in things that never happened

      • ozpat on 03/02/2024 - 07:52

        I still have the email. This is a copy/paste. Is it that hard to believe?

  • The Wololo Wombat on 01/02/2024 - 13:37
    +2

    How dare a company who supplies you with food and employs 1,000s of people make a small amount of money from their services! They should MAKE ZERO profit margins, have NO savings and be at risk of TOTAL COLLAPSE because there is no excess!

    • smalltime0 on 01/02/2024 - 22:51
      +1

      Why isn't it for free, and with cash for me deigning to go there?

  • thesilverstarman on 01/02/2024 - 14:33
    +1

    Where did you get the idea that they make 30 cents a can?
    Current estimates are that it costs about 30 cents AUD for Coca-Cola to make a can of Coke. They then need to add their profits, marketing and distribution costs. There is no set price that they sell for. They could sell at a small profit but sell large quantities, or sell at a larger profit and sell smaller quantities. Delivery is also a big factor. If they deliver truckloads to a supermarket warehouse, the costs would be lower than delivering a couple of slabs to a service station.
    Service stations, cafes etc would make more profit on each can than a supermarket would. And Coke is something that people will pay for, so it's not unusual to see it sell for $5 a can in tourist areas etc.
    While a business like a cafe might aim for say 40% profit, a can of Coke could sell for 100% profit. This offsets other items that sell for lower profits. It is not an abuse or rampant profiteering. It is simply the market setting prices that they see as reasonable. Coke is not an essential item, and prices should not be regulated. If prices are too high, sales drop, so prices will lower. That's the free market, and it applies to nearly everything you buy.
    If you look, you will see that all big retailers and chains vary prices according to location. You might find that stores that have more theft have higher prices or stores that have a bigger volume have lower prices. Even McDonald's varies it prices from location to location. Coffee will be priced higher in areas that have less competition and that experience lots of sales. All of this maximises profits and is how business works.
    What the ACCC is looking at with the supermarkets is different. They are seeing if a lack of competition has meant that farmers are being forced to accept lower prices for products and that the supermarkets are not passing this one, but are profiteering from it. The ACCC is concerned with competition and making sure that the big companies aren't using a lack of competition to dictate what they will pay, which could force farmers out of business. Fruit, vegetables and meat are staples and we need to make sure that farmers are being paid fairly, and that customers arent being ripped off because of a lack of competition. They will not be interested in Coca-Cola.

    • smalltime0 on 01/02/2024 - 22:55

      In the glory days of the LNP government, Woolies and Coles did squeeze the local produce stores by just selling at cost. Ignoring wages and profit. They knew they can wear the overhead, but that specialty store couldn't.

      The ACCC was basically ball gagged, and they just waited for each store to not renew their lease.

      Some independents weathered it, usually appealing to a niche, but many just gave up.

  • Speckled Jim on 01/02/2024 - 14:56

    Why is this even being discussed?

    The duopoly make clear that soft drinks will be dearer in certain states. It's there on every catalogue.
    Grocery prices have always been variable, thus the saying "better shop around".

    If you want fixed prices, you're supporting big government at best, Communism at worst. Ours is free(ish) market capitalism.
    Have a happy McDay!

    • Roman Sandstorm on 02/02/2024 - 12:38

      @Speckled Jim

      If you want fixed prices, you're supporting big government at best, Communism at worst.

      This is a hyperbolic and hysterical overreaction.

      Firstly, labelling anything as 'Communism' which doesn't conform to one's supposed free market Adam Smith pure capitalist utopia is just ridiculous. Even the most 'capitalist' of societies have regulation and price controls, etc on many products and services. Hell, even much of the USA has 'rent control', such a wicked and socialist concept that we free-livin' dinki-di Aussies would never countenance.

      Japan has consumer price control on much of its retail sector. A can of Coke in Japan costs the same from Okinawa to Hokkaido, from a vending machine, or a Lawson's, or a supermarket. The retail price is often printed on the product label for many goods.

      But are USA or Japan 'big government'? Hardly.

      Controlling the retail prices of certain consumer items (groceries, fuel, energy, rent, etc) would not lead to the collapse of civilisation as we know it. There are many templates and models in many successful countries around the world to show that capitalism can be modified, and its rampant excesses can be controlled, to the benefit of the majority of citizens.

      But doing so is not 'Communism', nor even big government, and using those exaggerated terms does nothing to further constructive or creative argument.

        • Roman Sandstorm on 02/02/2024 - 16:05

          Maybe 7 out of 50 states, but two of the four largest states (by population), and the by far two largest cities.

          Besides… I did say 'even much of the USA'; the use of 'even' in that context highlighting a surprising standout example.

          Accordingly, I never bothered with the rest.

          And this just shows that you really are wilfully not interested in discourse about the topic; rather more pushing an ideology-based agenda of … Big Guvmint and Communism… being the only possible alternative to untrammelled exploitative capitalism.

          • Speckled Jim on 02/02/2024 - 21:05

            @Roman Sandstorm:

            untrammelled exploitative capitalism

            Now who's being hysterical?

            It's the same system we've had in Australia for decades. Whose fault is it that shareholders want MOAR!? Whether it's banks, telcos or retail, our society is at cross-purposes.

            You're probably too young to remember:
            • The first convenience store chain, 7-11. I remember when they first opened in Australia. Their operating hours were…0700-2300!
            That convenience of long hours meant higher prices for everything. You'd be barking to buy much of anything there.
            • Followed by Food Plus. Same story with prices, longer opening hours.
            • Servos merging with convenience stores, such as Circle-K. Then servos offering much the same range, all at gouge prices.

            Question: Where were the cries of "UNFAIR!" all these decades?
            Answer: We had choice. Some of us remembered the old song lyric "you'd better shop around!"

            More recently, the supermarkets have closed the pricing gap to the traditional convenience stores and servos. They may own some of those too, but the ownership isn't the issue. That's for regulators and ACCC. Many have extended trading hours, some are 24 hours. They've made big investments in tech during the last decade. Who do you think pays for that investment? We do.

            As consumers, we still have choice.
            One strategy is to favour wholesale, big-box stores like Costco, short-dated items, clearance items and 1/2 price specials.

            Until there's a ceiling placed on gross-profit for any given item, you're dreaming. Remember the Commonwealth get 10% of retail prices.

  • figarow on 01/02/2024 - 16:03

    Every visited eBay OP? And what's the beef with WW?

  • freekay on 01/02/2024 - 16:22

    I took one look at the wall of text and I knew that the comments would be fire. I was not disappointed. Glad I didn't bother reading the rant!

  • Weezle on 01/02/2024 - 17:30

    Since when did this place become whingebargain?

    • singingwolf on 01/02/2024 - 17:59

      I think online is a place to vent. Don't want to be seen to be negative in front of friends and family.

  • singingwolf on 01/02/2024 - 17:58

    One area where i think they are massively under-handed is that they advertise nuts often as "Clearance" for 1 week at a "sale" price, then the week later they are back at full price and the product remains as is for a few months and they do the same thing again. I have seen this on the same nut item every 2 months for over 3 years. It's very dodgy.

  • Darude Sandstorm on 01/02/2024 - 22:21

    NO PROFANITY SHERLOCK

  • mavack on 02/02/2024 - 07:06

    Start your own business?
    You make an item it costs x
    Customers are willing to pay y
    Why would you sell it for z?

    When x < z < y

    You sell for as close to y as possible.

  • tanguyen on 02/02/2024 - 09:57

    I collect and reuse Grolsch swing-top bottles and take them to the Coca-Cola Europacific Partners bottling facility in Richlands QLD and ask them to fill my ten bottles up there for cost price. No middle men, no price gouging, 30c a bottle. Gotta chill them before I drink it though so I take it home and put it in my refrigerator appliance, and I check it every minute until the bottle feels cold enough.

  • Karaxela on 02/02/2024 - 10:12

    TLDR…

  • pharkurnell on 02/02/2024 - 11:14

    I prefer Dr Pepper… can we have a breakdown on this

    • pformag on 02/02/2024 - 17:04

      I wish they would make it locally again. I remember paying $1.00 for 1.25l Dr Pepper from the local corner store, now can only get it for $2.00 / can

      • pharkurnell on 05/02/2024 - 14:13

        $2??

        $ 3.10 :(
        $9.39 / 1L

  • gromit on 02/02/2024 - 13:56

    Wall of text rant crits for 9000. lack of understanding of basic economics and proof is now another word for his opinion.

  • pformag on 02/02/2024 - 17:02

    This post is proof our education system is going down the gurgler.

  • AndyC1 on 02/02/2024 - 18:16

    Where is wally the OP?

    • Speckled Jim on 02/02/2024 - 21:11

      Still on their Ls evidently.

      modais02

      Member Since
      31/01/2024
      Last Seen
      31/01/2024
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      Another blow-in troll post. Shut it down!

      • AndyC1 on 02/02/2024 - 21:18

        100%. Reporting troll did not work.

  • monky on 05/02/2024 - 14:17

    Dude please touch grass

  • doctordv8 on 07/02/2024 - 15:56

    Mmmmm…..and your point is?

    Btw, your Grammar & Spell checker is broken.

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