Stumbled across this. Yes it's a lot of money, no it's probably not "worth it" etc, but it's the cheapest 4090 I can find by a mile and one of the few places that appear to have stock at all.
With the 4080s rumoured to only be better than the 4080 by 3-5%, this is still by far the king of the 40 series cards, even if it's $1000 more.
It's only money, can't take it with you.
EDIT: It was a clear case of bait and switch… I have reported them to fair trading.
Price in title