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Up to 40% off Atypical and AXIL (eg. Candid Blend $95 for 3kg Delivered) @ Direct Coffee

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Up to 40% off Atypical and AXIL (eg. Candid Blend $95 for 3kg Delivered) @ Direct Coffee
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Store Repdirectcoffee on 23/01/2024 - 13:17 directcoffee.com.au (265 clicks)
Last edited 21/02/2024 - 15:19

Hey Folks,

Hope the year has started well for everyone! Given it's a new year we though we'd do something new with a deal focused on those heading back to the office (or who just drink a lot of coffee!).

It's also a good chance to give a bit of love to AXIL's newest blend - PELE. This blend has more pronounced fruit notes than their Seasonal blend, however it's not as wild as some of the other blends we've stocked in the past. If you drink with milk and like the sound of it, I'd give it a go :)

We've added a 3kg option for a lot more of the coffees that we stock. We've started with a focus on espresso roasts and blends. But if there's a good response we'll look to widen out the range. However, do you check out the champagne processed natural from Riverdale that's roasted for filter - very tasty!

In response to some slow interstate deliveries, we've also brought back free Express Post for all of our non-Victorian customers.

As always, please ask if you'd like a recommendation.

Cheers,
Tim

Value Packs

For those who know what they want and love a bulk discount!

Examples:

Coffee Roast Date 1x 1kg 4x 250g 2x 1kg 8x 250g 3x 1kg 12x 250g
SOLD OUT Atypical - Ethiopia Guji Alaka Natural - Espresso roast 30/01/2024 $39 $46 $70 $72 $99 $103
Atypical - Candid blend - Espresso roast 21/02/2024 $35 $39 $65 $72 $95 $108
SOLD OUT Atypical - India Riverdale Estate Champagne Natural - Filter roast 06/02/2024 $49 $53 $83 $91 - -
Axil Coffee - Seasonal blend - Espresso roast 21/02/2024 (approx) $45 $47 $79 $83 $114 $120
Axil Coffee - Heavyweight blend - Espresso roast 21/02/2024 (approx) $44 $47 $75 $80 $112 $119
Axil Coffee - PELÉ blend - Espresso roast 21/02/2024 (approx) $46 $48 $83 $86 $116 $121

How to Order:

Shipping Details:

Order before Wednesday (21/02/2024) at 10pm AEST: Order is then dispatched by Friday (23/02/2024).

  • Parcel Post is free
  • Express Post is free (outside VIC)
  • Express Post is an extra 0.99 (within VIC)
  • Select Melbourne suburbs will be delivered by courier on Saturday morning for free (please message to confirm if unsure)
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closed Comments

  • bemybubble on 23/01/2024 - 13:18

    Check out the Atypical review - care to comment Op?

    • Store Repdirectcoffee @ Direct Coffee on 23/01/2024 - 13:24
      +2

      For sure, we always reply to and follow up on reviews like this. From memory, where we landed on this was it being a matter of taste preference. Their preference was towards more full bodied, choc forward coffees that you'd expect to find from Brazil, Colombia etc. We made some adjustments to the description as well to avoid this from happening again.

    • StevieRay on 23/01/2024 - 13:26
      +1

      Store seems to do a great job at replying to reviews that are not positive and owning up where the mistake is possibly on their end

      • Store Repdirectcoffee @ Direct Coffee on 23/01/2024 - 13:36
        +2

        Appreciate you noticing that, it’s something we always try to stay on top of.

        Reviews and feedback can be a challenge, for example with this coffee we had someone reach out by email to ask when we’d be bringing it back. But that’s not seen publicly because it’s an email.

        Certainly don’t want it to sound like a whinge, but it is one of the little quirks.

  • johnnytran on 23/01/2024 - 13:50

    Wasn’t a fan of the PELE blend as per my review you responded to. FYI I couldn’t find an option anywhere to respond to your reply, not sure if it’s possible?

    I’d be willing to give it another go if people have had success with it. All I got was burnt coffee with milk

    I was using the inbuilt grinder in my bes870 which could have had something to do with it

    • Aureus on 23/01/2024 - 14:14

      Sounds like you over extracted. Probably just need to adjust the grind size for the beans.

      • johnnytran on 23/01/2024 - 20:56

        The issue could have been my inbuilt grinder. Going below 3 would make it drip, above 5 or 6 it would pour too quick. Everything inbetween was burnt tasting. I was dosing between 18-19g

        I have a proper grinder now, maybe it'll be a different story if I decide to try them again

        • sAmiZZle on 23/01/2024 - 22:47

          Could've been your grinder, temp, water, pump/OPV pressure, yield weight, extraction time, etc, etc. All these things play a part in being able to extract the correct range of flavours.

    • Store Repdirectcoffee @ Direct Coffee on 23/01/2024 - 14:33

      No threading on reviews I’m afraid, after my initial reply it just becomes a normal email conversation.

      I’m struggling to find your order though, what was the order number?

      • johnnytran on 23/01/2024 - 20:48

        24256 , I only purchased a 250g bag in a 1kg order. Might have needed more to play around with

        • Store Repdirectcoffee @ Direct Coffee on 24/01/2024 - 10:14

          Cheers! Worth trying again with a new grinder, but it still won't be as out there as Raspberry Candy.

  • superbass on 23/01/2024 - 13:57

    cant go wrong with candid blend. just ordered one!

    • Store Repdirectcoffee @ Direct Coffee on 24/01/2024 - 10:14

      Cheers!

      • superbass on 29/01/2024 - 16:39

        thanks for the quick post. received on 25th (just before the public holiday) which worked really well for me.

        • Store Repdirectcoffee @ Direct Coffee on 29/01/2024 - 18:10

          Glad to hear it :)

  • shiggaz on 23/01/2024 - 15:07
    +1

    I ordered the Candid blend last time and wow it's amazing

    • Store Repdirectcoffee @ Direct Coffee on 24/01/2024 - 10:14

      So glad to hear that :)

  • heretisj on 23/01/2024 - 20:18

    Hey Rep,
    Any chance of getting a mix on the 3 x 1kg value pack e.g: 1 each of Atypical Candid, 1 Axil Seasonal, 1 Axil heavyweight etc ?
    Thanks

    • Store Repdirectcoffee @ Direct Coffee on 24/01/2024 - 10:14

      Yep this is certainly on the to do list :)

  • sAmiZZle on 23/01/2024 - 22:53

    @directcoffee I would love to see a filter on the dirrectcoffee site on the Bundle buy page that lets me quickly get a view of which beans work well with "milk-based" coffee as opposed to filter or espresso (black). Perhaps you could rename the "Roast Type" filter heading to "Coffee type" and add "milk-based" to the existing filter options you have there? This would make your site more centered around the visitor's use-case rather than the "Roast Type" of the bean (easy to fall into this trap given you are a coffee expert).

    • Store Repdirectcoffee @ Direct Coffee on 24/01/2024 - 10:16
      +1

      I've definitely got this on the to do list, but I've been struggling to think of a neat way to do it. I quite like this one - I'll have to jump into the backend and see how it could work. Thanks!

  • MambaZone on 24/01/2024 - 11:42

    Any recommendations of decaf for brew?

  • erebos on 04/02/2024 - 22:15

    @directcoffee any info on when the atypical Ethiopia Guji Alaka might become available again?

    • Store Repdirectcoffee @ Direct Coffee on 05/02/2024 - 15:27

      We're unsure on this one. Atypical have had good feedback, as have we - but the poor review has probably led to softer sales than we'd expect. All that being said, I'm not sure if it's something we would be restocking.

      • erebos on 05/02/2024 - 17:13

        That is terrible news!

        It is excellent coffee - my favourite - so I (obviously) can’t understand why it would be poorly reviewed.

        I have tried the other Atypical beans (candid blend) and found them utterly uninspiring. No idea why they are rated so highly on the reviews!

        You guys are running a business though, so understandably you’ve got to stock what sells well at the end of the day.

        • Store Repdirectcoffee @ Direct Coffee on 06/02/2024 - 15:27

          Honestly, the big theme for me with this is personal taste. That's what explains the review (along with some more tweaks to steer a customer like this away from it). As for the Candid, if you're someone who loves a natural Ethiopian it makes sense that Candid wouldn't be the favourite of your taste buds. However, they're very different coffees so I find them hard to compare side by side.

  • helpmehelpyou on 06/02/2024 - 10:45

    No more Riverdale Estate Champagne Natural - Filter roast @ $49? Link appears to be broken. Thanks

    • Store Repdirectcoffee @ Direct Coffee on 06/02/2024 - 15:23

      Sold out I'm afraid - I'll get it updated now.

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