Ok this is more of a rant than anything but what is the obsession with burgers in this country?
Our office is catered and every time we have burgers on the menu everyone goes nuts. The crowd favourite seems to be Betty's which, in my opinion, is the worst value burger possible. We're talking 100g of meat, slice of cheese, lettuce and tomato on a bun for $12.50 (beef) or $13.50 (Chicken). Ingredients cost $2 tops, plus it doesn't take any skill at all to put such a simple burger together. It seems pretty poor value to me.
Why is it that no one else sees this?
I don't think it is as bad as you are making out - but I agree broadly with the points you make.
Burgers aren't rocket science, even a good smashed patty.