Price has been reduced from $11.99 to $6.00 on Amazon (or feel free to [ab]use the Spend & Save offer to get it down to $5.40).
This has been the lowest price ever for this product, on sale now at 50% off.
Price point comparison: $11.99 at Chemist Warehouse, $12.50 at Coles, $12 at Woolworths, $12 at BigW.
Free delivery if you have Amazon Prime.
Sudocrem: because life gives you more than just lemons, sometimes it gives you rashes!